Back to Faculty
Faculty

Donna Mostrom

MBA
Founder & CEO
Damn Smart Marketing, LLC

Donna Mostrom is the Founder & CEO of Damn Smart Marketing, a content agency that helps mid-sized and enterprise brands create content that connects and scales. Think case studies that get quoted on sales calls. Nurture emails that spark real replies. Website copy that sounds like it came from a person, not a robot.

She’s worked with more than 50 brands across tech, finance, and consumer brands. Donna has also spoken at industry events about writing with authenticity in the age of AI, building trust over long sales cycles, and spicing up bland content.

Outside of work, you’ll find Donna playing Pokémon Go with her two boys, hiking desert trails, or splitting a glass of red wine with her husband once the house is finally quiet.

2026 Sessions

Workshop: The Human Advantage: An Executive Playbook for Messaging That Moves People (Providers Only)

Before investing in marketing, leaders must first be clear about what their organization is trying to say—and why it matters. In this interactive workshop, participants will examine their messaging through the lens of strategic clarity, brand differentiation, customer insight, proof and organizational alignment.

Through three integrated working sessions, executives will define, pressure-test and align their message while exploring how leadership decisions can either strengthen or create confusion across marketing, sales and operations. Participants will leave with a completed Executive Messaging Playbook, five essential questions to ask before approving a campaign and a practical framework for guiding future conversations with internal marketing teams and agency partners.

Presenter

Tuesday, October 06 10:30–12:30 PM
Room Marquis 5
Content Marketing
Faculty

Donna Mostrom

MBA
Founder & CEO
Damn Smart Marketing, LLC

Donna Mostrom is the Founder & CEO of Damn Smart Marketing, a content agency that helps mid-sized and enterprise brands create content that connects and scales. Think case studies that get quoted on sales calls. Nurture emails that spark real replies. Website copy that sounds like it came from a person, not a robot.

She’s worked with more than 50 brands across tech, finance, and consumer brands. Donna has also spoken at industry events about writing with authenticity in the age of AI, building trust over long sales cycles, and spicing up bland content.

Outside of work, you’ll find Donna playing Pokémon Go with her two boys, hiking desert trails, or splitting a glass of red wine with her husband once the house is finally quiet.
Back to top