Gina Michnowicz is CEO and Executive Creative Director of The Craftsman, a brand consultancy and award-winning shop that crafts magical moments through captivating storytelling, integrated campaigns, and contagious experiences. With a track record of success for brands like Cisco, Disney, Paramount, and Microsoft, she specializes in business-to-individual strategies that blend human-centered creativity with thoughtful analysis, helping brands forge deep connections in an era of endless scrolling.