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Faculty

Pam Didner

MBA
VP of Marketing
LinkedIn Top Voice

Pam Didner is a B2B AI strategist, keynote speaker, fractional CMO, and 5x author. She helps companies put the AI they already paid for to work on their teams' busywork, and she helps marketing prove how it drives sales. With 20+ years in corporate marketing and sales enablement, including senior leadership roles at Intel, and a background in finance, Pam builds AI and sales-marketing alignment strategies that executives trust and teams actually use. She partners closely with sales and marketing teams to create cohesive plans tied to business goals. She is an Inc. Magazine AI marketing columnist, speaks at conferences globally, and is on a mission to help her clients succeed.

2026 Sessions

End of Sales and Marketing Tug of War

Sales and marketing have pulled on opposite ends of the same rope for years, and AI just joined the game. When buyers ask an AI tool about your company, the recommendations they get depend heavily on what you share on your website. Pam Didner, B2B AI strategist and 5x author, will show you what your website needs so it works for both marketing and sales and brings the two teams closer together. <br>

Sales and marketing also tend to fight over what counts as a lead. Pam will share how to define a lead so both teams work from the same definition. She will also explain why marketing is not sales, and how global and corporate marketing can better support local sales teams. You will leave with practical tips you can put to work when you return to the office on Monday. <br>

Key takeaways: <br>
- Make your website clear enough for AI to describe your company accurately, including sales information <br>
- Agree on one lead definition so leads stop getting lost in the handoff <br>
- Adapt global and corporate marketing programs to support local sales teams <br>

Track Sponsored By: <img src=https://naccme.s3.us-east-1.amazonaws.com/SMASH+2026/Rilla_Logo_white_b… alt="Upload Image" width="200" /></p>

Presenter

Monday, October 05 4:30–5:30 PM
Room Grand A & B
Sales Strategy and Management
Faculty

Pam Didner

MBA
VP of Marketing
LinkedIn Top Voice

Pam Didner is a B2B AI strategist, keynote speaker, fractional CMO, and 5x author. She helps companies put the AI they already paid for to work on their teams' busywork, and she helps marketing prove how it drives sales. With 20+ years in corporate marketing and sales enablement, including senior leadership roles at Intel, and a background in finance, Pam builds AI and sales-marketing alignment strategies that executives trust and teams actually use. She partners closely with sales and marketing teams to create cohesive plans tied to business goals. She is an Inc. Magazine AI marketing columnist, speaks at conferences globally, and is on a mission to help her clients succeed.
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