Michael Bonfils is the Global Managing Director of Digital International Group (DIG) and has a long track record of helping brands connect meaningfully with audiences—whether across borders, generations, or complex decision cycles. In 2004, after selling his first agency, he launched DIG, a global digital marketing firm that now operates in over 50 countries. Michael’s expertise lies in using behavioral insights, cultural analysis and AI-powered tools to build campaigns that are not only data-driven but deeply human. His work has supported growth for Fortune 500 brands and mission-driven organizations alike, with a focus on performance, trust, and long-term value creation. He brings a practical, future-forward lens to the evolving role of marketing in high-consideration spaces like senior living.