Traci Bild
Founder, BILD & Co and BILDX | Author, “Zero Lost Revenue Days” & “Crack the Code”

Traci Bild is one of the most trusted voices in senior housing, with 25 years of experience transforming occupancy, revenue, and net operating income for operators and owners across the U.S., U.K., and Canada. As Founder of BILD & Co and BILDX Salesforce, she has advised over 500 companies—including 80% of the top 100 senior living operators—delivering more than $5.4 billion in client revenue growth.

Her groundbreaking book Zero Lost Revenue Days is widely regarded as the industry’s sales performance Bible. Her newest release, Crack the Code: Finding Answers and Strength in Caring for Aging Parents, equips families with clarity and strength as they navigate elder care decisions.

Traci leads a dynamic team of experts working with for-profit, not-for-profit, REIT, and private equity-backed organizations to optimize sales, marketing, and revenue performance. A dynamic speaker and sought-after media contributor, her work has been featured in The Wall Street Journal, BBC, Senior Housing News, and McKnight’s Senior Living. Most recently, Traci co-created NIC’s executive course, Turning Around Underperforming Assets, arming the industry’s future leaders with proven strategies to accelerate growth in senior living.