Robert Grammatica

Robert Grammatica is the Founder of Longevity Point Advisors, a marketing consultancy that helps senior living operators grow occupancy, reduce dependence on high-cost third-party referrals, and future-proof their marketing with data-driven strategy. His projects and fractional assignments sit at the intersection of data, digital, and consumer behavior, translating insights into high-impact growth for owner-operators across the industry.

At SMASH, Robert is representing the American Seniors Housing Association (ASHA), where he leads the renewal of WhereYouLiveMatters.org—the senior living industry’s independent, non-profit consumer education, lead gen, and awareness platform. Robert is dedicated to helping the industry reclaim the narrative, ignite demand, and give every senior living operator in the country a stronger story to tell.

A nationally recognized strategist and industry reform advocate, Robert partners with providers to build their marketing stack, select the right agency partners, and optimize their digital marketing footprint. He is a frequent speaker at industry events, including SMASH and ASHA’s Annual and Mid-Year meetings, among others.

Robert has helped countless owner-operators and agencies successfully master the digital ecosystem and achieve accelerated business growth.