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Faculty

Sam Tomlinson

MBA
CEO
N/A

Sam Tomlinson brings a background in finance, economics, business, and marketing, giving him a unique perspective on how to drive growth and performance. As CEO of Warschawski, he leads the agency’s overall vision, strategy, and operations while overseeing its digital and analytics capabilities. He combines financial insight, performance marketing, data, and brand strategy to build systems that scale and deliver measurable business outcomes. He also writes The Digital Download, a weekly newsletter with more than 7,000 subscribers. It is one of the most widely read in the digital marketing space, known for clear, data-driven analysis and practical insight into where the industry is headed. In addition to his agency work, Sam is a Managing Partner at W Ventures, an advisor to early-stage startups, and a faculty member at Johns Hopkins Carey Business School and Georgetown University.

2026 Sessions

Workshop: The 95:5 Demand Workshop: How to Find, Influence, and Measure Buyers Before They Raise Their Hands (Providers Only)

In senior living marketing, a small number of decisions drive nearly all of the results. The rest still have to be made, and they consume most of the week. Budgets, creative refreshes, reporting calls, whether the community down the street has a better offer: most of these questions have a right answer or a clear starting point, yet marketing teams and their agencies spend hours relitigating them.
This two-hour workshop gives you a framework for sorting every marketing decision into one of three buckets, a system for making the routine ones fast and reliable, and a method for showing leadership why your time belongs on the few decisions that actually move occupancy: your offer, your positioning, and the experience a family has from first website visit to move-in.
Bring your phone with access to your current ads. You will leave with a completed workbook: an audit of where your hours go, a map of your creative coverage, and a one-page case for the decision that matters most in your community.

Presenter

Tuesday, October 06 10:30–12:30 PM
Room Grand C
Marketing Strategy and Management
Faculty

Sam Tomlinson

MBA
CEO
N/A

Sam Tomlinson brings a background in finance, economics, business, and marketing, giving him a unique perspective on how to drive growth and performance. As CEO of Warschawski, he leads the agency’s overall vision, strategy, and operations while overseeing its digital and analytics capabilities. He combines financial insight, performance marketing, data, and brand strategy to build systems that scale and deliver measurable business outcomes. He also writes The Digital Download, a weekly newsletter with more than 7,000 subscribers. It is one of the most widely read in the digital marketing space, known for clear, data-driven analysis and practical insight into where the industry is headed. In addition to his agency work, Sam is a Managing Partner at W Ventures, an advisor to early-stage startups, and a faculty member at Johns Hopkins Carey Business School and Georgetown University.
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