Julie Podewitz is a senior living sales and marketing expert with many years of experience and a proven track record. Julie has spent time on both the provider and consultant side, always with a focus on sales and marketing. She has presented at multiple national and state industry conferences including Argentum, CALA, CHCA, SMASH, FSLA, GSLA, KHCA, LALA, TALA, VALA, the Michigan, Southeast, and Iowa chapters of LeadingAge, and the Senior Housing News Sales Summit. She has also participated in many expert webinar panels.

Before founding Grow Your Occupancy, she spent time in the VP of Sales, CMO, and CSO roles on the operator side. During her career, her track record of increased sales and occupancy has resulted in more than $80 million in increased revenue. All along, she kept her foot on the ground, never losing the “here and now” experience of the customer – the prospects, families, community, executive management, and ownership entities she serves.

Many in the industry consider her the “go-to” resource for senior living sales and marketing. Her company, Grow Your Occupancy, is in the top 1% of consultant startups.

Julie is the host of The Grow Your Occupancy Podcast and is the author of three books on senior living sales: Solving the Occupancy Puzzle: A Senior Living Regional Director Sales Playbook, The Grow Your Occupancy Selling Senior Living Workbook, and (Re)Solving the Occupancy Puzzle: A Senior Living Regional, Sales, & Executive Director Playbook, and coming in 2026: 30 Days to Senior Living Sales Success.