Lacy Jungman

Lacy Jungman is the Chief Marketing Officer at Heritage Communities, where she leads sales and marketing strategy for 25 senior living communities throughout six states, spanning Independent Living, Assisted Living, and Memory Care. With 20 years in the senior living industry, Lacy has built her career at the intersection of brand, sales performance, and the human relationships that actually move the needle on occupancy. She's known throughout the industry as a catalyst: someone who brings genuine energy and enthusiasm to the table, challenges the status quo, and pushes for the kind of innovation that helps senior living evolve to meet the needs of the next generation of seniors and their families.

As Chief Marketing Officer, Lacy owns everything from brand visibility and marketing strategies to public relations, sales outcomes, occupancy, and building high-performing sales and marketing teams. She's a frequent speaker and contributor at industry conferences and in publications, as well as an author of two books, In a Good Place and The Working Mom Blend. She's also a certified facilitator and consultant in The Six Types of Working Genius, a productivity model she's bringing into senior living to change the way teams operate to see improved outcomes. Lacy is AI-forward by nature, always leaning into new tools rather than waiting them out, and loves ideation. In fact, she's frequently quoted saying "No Bad Brainstorms"! Outside the office, Lacy enjoys traveling, Peloton, and spending time with her husband and four boys.