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Available Dates
October 14-16, 2024 | Las Vegas, NV
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Agenda
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Content Marketing
Digital Marketing
Sales Strategy and Management
Post Acute Sales
Marketing Strategy and Management
October 14-16, 2024 | Las Vegas, NV
Register
October 14-16, 2024 | Las Vegas, NV
Monday October 14, 2024
7:30 AM – 8:30 AM
Newcomer Welcome Orientation
Room:
Cascade Ballroom
9:00 AM – 9:45 AM
Birds of Feather (Provider Only)
Room:
Grand Ballroom C
10:00 AM – 10:45 AM
ED Talk: CRM and Marketing Automation
Room:
Marquis 4
10:00 AM – 10:45 AM
ED Talk: Differentiation & Engagement
Room:
Cataluna
10:00 AM – 10:45 AM
ED Talk: Digital Strategies
Room:
Marquis 6-8
10:00 AM – 10:45 AM
ED Talk: Sales Performance
Room:
Marquis 1-3
10:00 AM – 10:45 AM
ED Talk: Branding & Creative
Room:
Grand Ballroom A/B
10:00 AM – 10:45 AM
ED Talk: Data Measurement & Metrics
Room:
Marquis 5
10:45 AM – 11:30 AM
Networking Break
Room:
Foyers
11:30 AM – 12:15 PM
Multipliers: Empowering Teams for Outstanding Results
Speaker
Terri Dufore
Room:
Cataluna
11:30 AM – 12:15 PM
Understanding the Algorithm: A Crash Course on Local SEO
Speaker
Dane Saville
Room:
Marquis 5
11:30 AM – 12:15 PM
Work Smarter, Convert Higher
Speaker
Diane Macheers
MBA
Gisela Dennis
Raven Storm
TRT, CDP
Room:
Marquis 1-3
11:30 AM – 12:15 PM
Back to the Streets: Activating Data and AI to Improve Professional Referrer Success
Speaker
Jeff Arduino
B.A., M.P.A.
Jenni Bost
Jessi Weldon
MBA, CDP
John Lariccia
Room:
Marquis 6-8
11:30 AM – 12:15 PM
Connecting with Your Community: Advanced Targeting for Senior Living Marketers
Speaker
Bambi Frazier
Jon Kagan
Room:
Marquis 4
2:15 PM – 3:00 PM
Data-Driven Personalization: Build your Competitive Advantage Through Customer Insights & Responsiveness
Speaker
Zontee Hou
Room:
Marquis 5
2:15 PM – 3:00 PM
Tactical Approaches to Getting more and Giving less in Managed Care Contracts
Speaker
Susie Mix
BS, MBA, NHA
Room:
Cataluna
2:15 PM – 3:15 PM
High Stakes, High Rewards: Innovative Tactics for Upscale Market Success
Speaker
Dustin Hayes
Room:
Marquis 4
2:15 PM – 3:00 PM
Sales Enablement Strategy: Steps to Drive Performance and Growth
Speaker
Chelsea Minguez
Room:
Marquis 1-3
2:15 PM – 3:00 PM
Why AI Needs Authenticity: Building a True Brand for Better Marketing
Speaker
Derek Machado
Room:
Marquis 6-8
3:00 PM – 3:45 PM
Networking Break
Room:
Foyers
3:45 PM – 4:45 PM
Lab: Advanced Competitive Analysis: A rate-setting Toolkit for analyzing care costs, incentives and more.
Speaker
Michael Baldwin
Room:
Marquis 5
3:45 PM – 4:45 PM
Lab: Ensure a Healthy Bottom Line With the Marketing “Minimum Daily Requirement"
Speaker
Stewart Gandolf
MBA
Room:
Cataluna
3:45 PM – 4:45 PM
Lab: Know Your Audience Challenge: SMASH Edition
Speaker
Cayden Ridgeway
Dan Hutson
Evan Friedkin
Mary Cate Spires
Room:
Marquis 6-8
3:45 PM – 4:45 PM
Labs: Co-Creating a Senior Living Industry Awareness & Education Campaign: Unveiling the "Why" Behind Senior Living
Speaker
Robert Grammatica
Room:
Marquis 4
5:15 PM – 6:00 PM
Keynote: The Novelty Quality with Veronica Romney
Keynote Speaker
Veronica Romney
Room:
Valencia
6:15 PM – 7:15 PM
Welcome Reception SMASH Bash
Room:
Valencia Terrace
Tuesday October 15, 2024
6:00 AM – 7:00 AM
SMASH Dash Morning Run
Room:
Meet at Spa Tower Lobby
7:00 AM – 8:00 AM
Continental Breakfast
Room:
Marquis Foyer
8:30 AM – 9:15 AM
Keynote: The AI Edge: Unlocking Immediate Value for Any Business
Speaker
Jordache Johnson
MSTC
Room:
Valencia
9:30 AM – 10:15 AM
Rockstar Admissions: 10 Moves to Amp Up Your Skilled Nursing Game
Speaker
Matt Strange
MBA, CDP
Room:
Cataluna
9:30 AM – 10:15 AM
Using AI to Test Persuasive Messaging
Speaker
Brian Massey
Room:
Marquis 5
9:30 AM – 10:15 AM
Make Your Message Stick – and Stick Out! How Consumer Message Testing Can Help You Stick the Landing
Speaker
Dana Keilman
Nicole Munsey
Room:
Marquis 4
9:30 AM – 10:15 AM
Evolution of Senior Living Sales: Centralization & Specialization
Speaker
Cristy Ballard
James Johnson
Room:
Marquis 6-8
9:30 AM – 10:15 AM
Learning Doesn't Stop at Onboarding: Why Everboarding is the Future of Enablement
Speaker
Katelyn Cox
Room:
Marquis 1-3
10:15 AM – 11:00 AM
Networking Break
Room:
Foyers
11:00 AM – 1:00 PM
Workshop: Competitive Benchmark Audit
Speaker
Kent Lewis
Room:
Marquis 5
11:00 AM – 1:00 PM
Workshop: AI Unleashed: Practical Applications for Senior Living Marketing & Sales Leaders
Speaker
Sam Tomlinson
Room:
Marquis 4
11:00 AM – 1:00 PM
Workshop: Grow Sales and Align Teams with a Simple Framework for Effective Messaging
Speaker
Jonny Holsten
Room:
Marquis 6-8
11:00 AM – 1:00 PM
Workshop: Strategies for Retaining and Marketing to Short-Term Stay Residents in Post-Acute Facilities
Speaker
Elliott Cohen
PCHA, CVCS-T, CVCS, CDP
Jennifer Levy
LNHA, LSW, MSW, CDP, CVCS, CVCS-T
Room:
Cataluna
11:00 AM – 1:00 PM
Workshop: Creative Sales: Building Trust for More 'Yes' Decisions
Speaker
Dale Dupree
Room:
Marquis 1-3
1:15 PM – 2:45 PM
Luncheon & Roundtable Discussions
Room:
Valencia Terrace
3:00 PM – 3:45 PM
Co-Creation in Sales: Tools and Tactics for Revenue Growth
Speaker
Ashley Welch
Room:
Marquis 1-3
3:00 PM – 3:45 PM
Take It from the Top: How CEOs Are Leading Their Sales Culture and Driving Results
Speaker
Julie Podewitz
Karl Schneider
Michael Morris
Sara Robertson
Room:
Cataluna
3:00 PM – 3:45 PM
Elevating Occupancy in Skilled Nursing Facilities: The Role of Brand Leadership
Speaker
CC Andrews
MAgS, EDAC
Terri Sullivan
Room:
Marquis 6-8
3:00 PM – 3:45 PM
40 Ideas in 40 Minutes: High-Speed Strategies for Sales & Marketing
Speaker
Amy Purcell
Heidi LaVanway
Hope Noble
Lacy Jungman
Room:
Marquis 4
3:00 PM – 3:45 PM
3 Steps for Safeguarding Senior Care Brand Loyalty Amidst M&A
Speaker
Francis Banks
BA
Kerstin Young
Room:
Marquis 5
3:45 PM – 4:30 PM
Networking Break
Room:
Foyers
4:30 PM – 5:15 PM
Elevate Your Senior Living Community: Innovative Sales Strategies for Revenue Boost and Diversity in Independent Living
Speaker
Carmen Fronszak
Nathan Torno
Room:
Marquis 1-3
4:30 PM – 5:15 PM
Safeguard Your Website: 5 Things Leaders Must Know About Accessibility, Diversity, and Brand Integrity
Speaker
Lola Rain
Tom Sanders
Owner
Room:
Cataluna
4:30 PM – 5:15 PM
Can You Trust Your Data? Ensuring Accuracy and Utilization in Decision Making
Speaker
Julia Zauner
Marissa Burkhardt
Room:
Marquis 6-8
4:30 PM – 5:15 PM
Building an Effective Website Strategy Amidst Google's Changing Landscape
Speaker
Alli Berry
Room:
Marquis 5
4:30 PM – 5:15 PM
Zag When Others Zig
Speaker
Carson Denbow
Room:
Marquis 4
5:15 PM – 7:00 PM
Cocktail Connections
Room:
Suite 6201 - RealPage, Suite 6213 - WelcomeHome, Suite 6214 - SilverAssist, Suite 6231 - senior sign, Suite 6243 - a Place for Mom, Suite 6244 - Aline
Wednesday October 16, 2024
7:00 AM – 8:00 AM
Continental Breakfast
Room:
Marquis Foyer
8:15 AM – 9:15 AM
General Session: SMASH Strategy Sync
Panelist
Jamison Gosselin
MBA
Room:
Valencia
9:30 AM – 10:15 AM
Smart Integration of AI in Senior Care Content Marketing
Speaker
Lacey Reichwald
Room:
Marquis 4
9:30 AM – 10:15 AM
Maximizing ROI by Creating the Sales Team of the Future: Panel
Speaker
Cristy Ballard
Jessica Phaup
Kelly Singleton Myers
Room:
Marquis 1-3
9:30 AM – 10:15 AM
Senior Living Needs Complete Attribution: Why Collective Buyers' Journey Attribution Beats Single Prospect Models in Driving Occupancy Decisions
Speaker
Brandon Christiansen
Sean Leonard
Sonia Vachon
Room:
Marquis 6-8
9:30 AM – 10:15 AM
Keys to Elevating Post Acute Sales and Marketing Strategies
Speaker
Afrika Parks
Heather TerHark
Room:
Cataluna
10:15 AM – 11:00 AM
Networking Break
Room:
Foyers
11:00 AM – 11:45 AM
Boosting Move-Ins and Retention: How In-House Clinical Services Enhance the Resident Experience to Get and Keep Residents Past the 90 Day Mark
Speaker
Brooke Saxon-Spencer
Charles Mann
Chirag Patel
MD
Eric Varin
MBA
Room:
Cataluna
11:00 AM – 11:45 AM
Mastering Digital Marketing Metrics: From GA4 Insights to Leadership Reports
Speaker
Dana DiTomaso
Room:
Marquis 4
11:00 AM – 11:45 AM
Differentiation through a Conversion Optimization Audit
Speaker
Sophia Dagnon
Room:
Marquis 5
11:00 AM – 11:45 AM
Revolutionizing The Active Adult Market
Speaker
Angela Clark
MBA, RN
Jack Miller
Room:
Marquis 1-3
11:00 AM – 11:45 AM
The Rise of the DIY Senior: Meeting Evolving Search Habits
Speaker
Richard Spiering
Brenda Clark
Brent Rodriguez
Stephen Anderson
Room:
Marquis 6-8
12:00 PM – 1:30 PM
Advisory Board Meeting (Invite Only)
Room:
Murcia
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