Agenda

October 14-16, 2024 | Las Vegas, NV

Register

Monday October 14, 2024

  • 7:30 AM – 8:30 AM

    Newcomer Welcome Orientation

  • 9:00 AM – 9:45 AM

    Birds of Feather (Provider Only)

  • 10:00 AM – 10:45 AM

    ED Talk: CRM and Marketing Automation

  • 10:00 AM – 10:45 AM

    ED Talk: Differentiation & Engagement

  • 10:00 AM – 10:45 AM

    ED Talk: Digital Strategies

  • 10:00 AM – 10:45 AM

    ED Talk: Sales Performance

  • 10:00 AM – 10:45 AM

    ED Talk: Branding & Creative

  • 10:00 AM – 10:45 AM

    ED Talk: Data Measurement & Metrics

  • 10:45 AM – 11:30 AM

    Networking Break

  • 11:30 AM – 12:15 PM

    Multipliers: Empowering Teams for Outstanding Results

    • Speaker
      • Terri Dufore
  • 11:30 AM – 12:15 PM

    Understanding the Algorithm: A Crash Course on Local SEO

    • Speaker
      • Dane Saville
  • 11:30 AM – 12:15 PM

    Work Smarter, Convert Higher

    • Speaker
      • Diane MacheersMBA
      • Gisela Dennis
      • Raven StormTRT, CDP
  • 11:30 AM – 12:15 PM

    Back to the Streets: Activating Data and AI to Improve Professional Referrer Success

    • Speaker
      • John Lariccia
  • 2:15 PM – 3:00 PM

    Data-Driven Personalization: Build your Competitive Advantage Through Customer Insights & Responsiveness

    • Speaker
      • Zontee Hou
  • 2:15 PM – 3:00 PM

    Tactical Approaches to Getting more and Giving less in Managed Care Contracts

    • Speaker
      • Susie MixBS, MBA, NHA
  • 2:15 PM – 3:15 PM

    High Stakes, High Rewards: Innovative Tactics for Upscale Market Success

    • Speaker
      • Dustin Hayes
  • 2:15 PM – 3:00 PM

    Sales Enablement Strategy: Steps to Drive Performance and Growth

    • Speaker
      • Chelsea Minguez
  • 2:15 PM – 3:00 PM

    Why AI Needs Authenticity: Building a True Brand for Better Marketing

    • Speaker
      • Derek Machado
  • 3:00 PM – 3:45 PM

    Networking Break

  • 3:45 PM – 4:45 PM

    Labs: Maximizing Your Strategic Influence: Empowering Sales and marketing Executives to Drive Growth

    • Speaker
      • Christy Cunningham
  • 3:45 PM – 4:45 PM

    Labs: Advanced Competitive Analysis: A rate-setting Toolkit for analyzing care costs, incentives and more.

    • Speaker
      • Michael Baldwin
  • 3:45 PM – 4:45 PM

    Labs: Ensure a Healthy Bottom Line With the Marketing “Minimum Daily Requirement"

    • Speaker
      • Stewart Gandolf
  • 3:45 PM – 4:45 PM

    Lab: Know Your Audience Challenge: SMASH Edition

    • Speaker
      • Evan Friedkin
  • 5:15 PM – 6:00 PM

    Keynote: The Novelty Quality with Veronica Romney

    • Keynote Speaker
      • Veronica Romney
  • 6:15 PM – 7:15 PM

    Welcome Reception SMASH Bash

Tuesday October 15, 2024

  • 6:00 AM – 7:00 AM

    SMASH Dash Morning Run

  • 7:00 AM – 8:00 AM

    Continental Breakfast

  • 8:30 AM – 9:15 AM

    Keynote: The AI Edge: Unlocking Immediate Value for Any Business

    • Speaker
      • Jordache Johnson
  • 9:30 AM – 10:15 AM

    Rockstar Admissions: 10 Moves to Amp Up Your Skilled Nursing Game

    • Speaker
      • Matt StrangeMBA, CDP
  • 9:30 AM – 10:15 AM

    Using AI to Test Persuasive Messaging

    • Speaker
      • Brian Massey
  • 9:30 AM – 10:15 AM

    Make Your Message Stick – and Stick Out! How Consumer Message Testing Can Help You Stick the Landing

    • Speaker
      • Dana Keilman
      • Nicole Munsey
  • 9:30 AM – 10:15 AM

    Evolution of Senior Living Sales: Centralization & Specialization

    • Speaker
      • James Johnson
      • Thomas Bierlein
      • Wes Fuller
  • 10:15 AM – 11:00 AM

    Networking Break

  • 11:00 AM – 1:00 PM

    Workshop: Competitive Benchmark Audit

    • Speaker
      • Kent Lewis
  • 11:00 AM – 1:00 PM

    Workshop: AI Unleashed: Practical Applications for Senior Living Marketing & Sales Leaders

    • Speaker
      • Sam Tomlinson
  • 11:00 AM – 1:00 PM

    Workshop: Grow Sales and Align Teams with a Simple Framework for Effective Messaging

    • Speaker
      • Jonny Holston
  • 11:00 AM – 1:00 PM

    Workshop: Strategies for Retaining and Marketing to Short-Term Stay Residents in Post-Acute Facilities

    • Speaker
      • Elliott CohenPCHA, CVCS-T, CVCS, CDP
      • Jennifer LevyLNHA, LSW, MSW, CDP, CVCS, CVCS-T
  • 11:00 AM – 1:00 PM

    Workshop: Creative Sales: Building Trust for More 'Yes' Decisions

    • Speaker
      • Dale Dupree
  • 1:15 PM – 2:45 PM

    Luncheon & Roundtable Discussions

  • 3:00 PM – 3:45 PM

    Co-Creation in Sales: Tools and Tactics for Revenue Growth

    • Speaker
      • Ashley Welch
  • 3:00 PM – 3:45 PM

    Take It from the Top: How CEOs Are Leading Their Sales Culture and Driving Results

    • Speaker
      • Julie Podewitz
  • 3:00 PM – 3:45 PM

    Elevating Occupancy in Skilled Nursing Facilities: The Role of Brand Leadership

    • Speaker
      • Brenda Limone
      • Terri Sullivan
  • 3:45 PM – 4:30 PM

    Networking Break

  • 4:30 PM – 5:15 PM

    Innovative Strategies for Revenue Boost and Diversity in Independent Living.

    • Speaker
      • Carmen Fronszak
      • Nathan Torno
  • 4:30 PM – 5:15 PM

    Smart Integration of AI in Senior Care Content Marketing

    • Speaker
      • Lacey Reichwald
  • 4:30 PM – 5:15 PM

    Safeguard Your Website: 5 Things Leaders Must Know About Accessibility, Diversity, and Brand Integrity

    • Speaker
      • Lola Rain
  • 4:30 PM – 5:15 PM

    Can You Trust Your Data? Ensuring Accuracy and Utilization in Decision Making

    • Speaker
      • Marissa Burkhardt
  • 5:15 PM – 7:00 PM

    Cocktail Connections

Wednesday October 16, 2024

  • 7:00 AM – 8:00 AM

    Continental Breakfast

  • 8:15 AM – 9:15 AM

    Industry Panel

    • Panelist
      • Jamison GosselinMBA
  • 9:30 AM – 10:15 AM

    Maximizing ROI by Creating the Sales Team of the Future: Panel

    • Speaker
      • Jessica Phaup
      • Kelly Myers
  • 9:30 AM – 10:15 AM

    40 Ideas in 40 Minutes: High-Speed Strategies for Sales & Marketing

    • Speaker
      • Lacy Jungman
  • 9:30 AM – 10:15 AM

    Community Fusion: Crafting a Multichannel Experience with Email as the Glue

    • Speaker
      • Kisha Anderson
  • 9:30 AM – 10:15 AM

    Senior Living Needs Complete Attribution: Why Collective Buyers' Journey Attribution Beats Single Prospect Models in Driving Occupancy Decisions

    • Speaker
      • Sean Leonard
      • Sonia Vachon
  • 10:15 AM – 11:00 AM

    Networking Break

  • 11:00 AM – 11:45 AM

    Maximize Resident Satisfaction: Leveraging Specialists and Clinical Services to Streamline Move-Ins and Ensure a Smooth Transition

    • Speaker
      • Chirag PatelMD
  • 11:00 AM – 11:45 AM

    Data Reporting & Analytics

    • Speaker
      • Dana DiTamaso
  • 11:00 AM – 11:45 AM

    Differentiation through a Conversion Optimization Audit

    • Speaker
      • Sophia Dagnon
  • 11:00 AM – 11:45 AM

    Content Marketing Panel

    • Speaker
      • Angela Clark
      • Jack Miller
  • 11:00 AM – 11:45 AM

    The Rise of the DIY Senior: Meeting Evolving Search Habits

    • Speaker
      • Christine Healy
      • Stephen Anderson
  • 12:00 PM – 1:30 PM

    Advisory Board Meeting (Invite Only)