Agenda

October 14-16, 2024 | Las Vegas, NV

Save The Date

October 14-16, 2024 | Las Vegas, NV

Monday October 14, 2024

7:30 AM – 8:30 AM
Newcomer Welcome Orientation
- Room:
  - Cascade Ballroom
9:00 AM – 9:45 AM
Birds of Feather (Provider Only)
- Room:
  - Grand Ballroom C
10:00 AM – 10:45 AM
ED Talk: CRM and Marketing Automation
- Room:
  - Marquis 4
10:00 AM – 10:45 AM
ED Talk: Differentiation & Engagement
- Room:
  - Cataluna
10:00 AM – 10:45 AM
ED Talk: Digital Strategies
- Room:
  - Marquis 6-8
10:00 AM – 10:45 AM
ED Talk: Sales Performance
- Room:
  - Marquis 1-3
10:00 AM – 10:45 AM
ED Talk: Branding & Creative
- Room:
  - Grand Ballroom A/B
10:00 AM – 10:45 AM
ED Talk: Data Measurement & Metrics
- Room:
  - Marquis 5
10:45 AM – 11:30 AM
Networking Break
- Room:
  - Foyers
11:30 AM – 12:15 PM
Multipliers: Empowering Teams for Outstanding Results
- Speaker
  - Terri Dufore
- Room:
  - Cataluna
11:30 AM – 12:15 PM
Understanding the Algorithm: A Crash Course on Local SEO
- Speaker
  - Dane Saville
- Room:
  - Marquis 5
11:30 AM – 12:15 PM
Work Smarter, Convert Higher
- Speaker
  - Diane MacheersMBA
  - Gisela Dennis
  - Raven StormTRT, CDP
- Room:
  - Marquis 1-3
11:30 AM – 12:15 PM
Back to the Streets: Activating Data and AI to Improve Professional Referrer Success
- Speaker
  - Jeff ArduinoB.A., M.P.A.
  - Jenni Bost
  - Jessi WeldonMBA, CDP
  - John Lariccia
- Room:
  - Marquis 6-8
11:30 AM – 12:15 PM
Connecting with Your Community: Advanced Targeting for Senior Living Marketers
- Speaker
  - Bambi Frazier
  - Jon Kagan
- Room:
  - Marquis 4
2:15 PM – 3:00 PM
Data-Driven Personalization: Build your Competitive Advantage Through Customer Insights & Responsiveness
- Speaker
  - Zontee Hou
- Room:
  - Marquis 5
2:15 PM – 3:00 PM
Tactical Approaches to Getting more and Giving less in Managed Care Contracts
- Speaker
  - Susie MixBS, MBA, NHA
- Room:
  - Cataluna
2:15 PM – 3:00 PM
High Stakes, High Rewards: Innovative Tactics for Upscale Market Success
- Speaker
  - Dustin Hayes
- Room:
  - Marquis 4
2:15 PM – 3:00 PM
Sales Enablement Strategy: Steps to Drive Performance and Growth
- Speaker
  - Chelsea Minguez
- Room:
  - Marquis 1-3
2:15 PM – 3:00 PM
Why AI Needs Authenticity: Building a True Brand for Better Marketing
- Speaker
  - Derek Machado
- Room:
  - Marquis 6-8
3:00 PM – 3:45 PM
Networking Break
- Room:
  - Foyers
3:45 PM – 4:45 PM
Lab: Advanced Competitive Analysis: A rate-setting Toolkit for analyzing care costs, incentives and more.
- Speaker
  - Michael Baldwin
- Room:
  - Marquis 5
3:45 PM – 4:45 PM
Lab: Ensure a Healthy Bottom Line With the Marketing “Minimum Daily Requirement"
- Speaker
  - Stewart GandolfMBA
- Room:
  - Cataluna
3:45 PM – 4:45 PM
Lab: Know Your Audience Challenge: SMASH Edition
- Speaker
  - Cayden Ridgeway
  - Dan Hutson
  - Evan Friedkin
  - Mary Cate Spires
- Room:
  - Marquis 6-8
3:45 PM – 4:45 PM
Labs: Co-Creating a Senior Living Industry Awareness & Education Campaign: Unveiling the "Why" Behind Senior Living
- Speaker
  - Robert Grammatica
- Room:
  - Marquis 4
3:45 PM – 4:45 PM
Lab: Unlocking Real-Time Prompt Engineering: Mastering AI for Every Application
- Speaker
  - Kent Lewis
- Room:
  - Marquis 1-3
5:15 PM – 6:00 PM
Keynote: The Novelty Quality with Veronica Romney
- Keynote Speaker
  - Veronica Romney
- Room:
  - Valencia
6:15 PM – 7:15 PM
Welcome Reception SMASH Bash
- Room:
  - Valencia Terrace

Tuesday October 15, 2024

6:00 AM – 7:00 AM
SMASH Dash Morning Run
- Room:
  - Meet at Spa Tower Lobby
7:00 AM – 8:00 AM
Continental Breakfast
- Room:
  - Marquis Foyer
8:30 AM – 9:15 AM
Keynote: The AI Edge: Unlocking Immediate Value for Any Business
- Speaker
  - Jordache JohnsonMSTC
- Room:
  - Valencia
9:30 AM – 10:15 AM
Rockstar Admissions: 10 Moves to Amp Up Your Skilled Nursing Game
- Speaker
  - Matt StrangeMBA, CDP
- Room:
  - Cataluna
9:30 AM – 10:15 AM
Using AI to Test Persuasive Messaging
- Speaker
  - Brian Massey
- Room:
  - Marquis 5
9:30 AM – 10:15 AM
Make Your Message Stick – and Stick Out! How Consumer Message Testing Can Help You Stick the Landing
- Speaker
  - Dana Keilman
  - Nicole Munsey
- Room:
  - Marquis 4
9:30 AM – 10:15 AM
Evolution of Senior Living Sales: Centralization & Specialization
- Speaker
  - Cristy Ballard
  - James Johnson
- Room:
  - Marquis 6-8
10:15 AM – 11:00 AM
Networking Break
- Room:
  - Foyers
11:00 AM – 1:00 PM
Workshop: Competitive Benchmark Audit
- Speaker
  - Kent Lewis
- Room:
  - Marquis 5
11:00 AM – 1:00 PM
Workshop: AI Unleashed: Practical Applications for Senior Living Marketing & Sales Leaders
- Speaker
  - Sam Tomlinson
- Room:
  - Marquis 4
11:00 AM – 1:00 PM
Workshop: Grow Sales and Align Teams with a Simple Framework for Effective Messaging
- Speaker
  - Jonny Holsten
- Room:
  - Marquis 6-8
11:00 AM – 1:00 PM
Workshop: Strategies for Retaining and Marketing to Short-Term Stay Residents in Post-Acute Facilities
- Speaker
  - Elliott CohenPCHA, CVCS-T, CVCS, CDP
  - Jennifer LevyLNHA, LSW, MSW, CDP, CVCS, CVCS-T
- Room:
  - Cataluna
11:00 AM – 1:00 PM
Workshop: Creative Sales: Building Trust for More 'Yes' Decisions
- Speaker
  - Dale Dupree
- Room:
  - Marquis 1-3
11:00 AM – 1:00 PM
For Sponsors Only: The Power of Social Selling
- Speaker
  - CC AndrewsMAgS, EDAC
- Room:
  - Grand Ballroom A/B
1:15 PM – 2:45 PM
Luncheon & Roundtable Discussions
- Room:
  - Valencia Terrace
3:00 PM – 3:45 PM
Co-Creation in Sales: Tools and Tactics for Revenue Growth
- Speaker
  - Ashley Welch
- Room:
  - Marquis 1-3
3:00 PM – 3:45 PM
Take It from the Top: How CEOs Are Leading Their Sales Culture and Driving Results
- Speaker
  - Julie Podewitz
  - Karl Schneider
  - Michael Morris
  - Sara Robertson
- Room:
  - Cataluna
3:00 PM – 3:45 PM
Elevating Occupancy in Skilled Nursing Facilities: The Role of Brand Leadership
- Speaker
  - CC AndrewsMAgS, EDAC
  - Terri Sullivan
- Room:
  - Marquis 6-8
3:00 PM – 3:45 PM
40 Ideas in 40 Minutes: High-Speed Strategies for Sales & Marketing
- Speaker
  - Amy Purcell
  - Heidi LaVanway
  - Hope Noble
  - Lacy Jungman
- Room:
  - Marquis 4
3:00 PM – 3:45 PM
3 Steps for Safeguarding Senior Care Brand Loyalty Amidst M&A
- Speaker
  - Francis BanksBA
  - Kerstin Young
- Room:
  - Marquis 5
3:45 PM – 4:30 PM
Networking Break
- Room:
  - Foyers
4:30 PM – 5:15 PM
Elevate Your Senior Living Community: Innovative Sales Strategies for Revenue Boost and Diversity in Independent Living
- Speaker
  - Carmen Fronszak
  - Nathan Torno
- Room:
  - Marquis 1-3
4:30 PM – 5:15 PM
Safeguard Your Website: 5 Things Leaders Must Know About Accessibility, Diversity, and Brand Integrity
- Speaker
  - Lola Rain
  - Tom SandersOwner
- Room:
  - Cataluna
4:30 PM – 5:15 PM
Can You Trust Your Data? Ensuring Accuracy and Utilization in Decision Making
- Speaker
  - Julia Zauner
  - Marissa Burkhardt
- Room:
  - Marquis 6-8
4:30 PM – 5:15 PM
Building an Effective Website Strategy Amidst Google's Changing Landscape
- Speaker
  - Alli Berry
- Room:
  - Marquis 5
4:30 PM – 5:15 PM
Zag when others zig: How Public Relations Can Help You Stand Out
- Speaker
  - Carson Denbow
- Room:
  - Marquis 4
5:15 PM – 7:00 PM
Cocktail Connections
- Room:
  - Suite 6201 - RealPage, Suite 6213 - WelcomeHome, Suite 6214 - SilverAssist, Suite 6231 - senior sign, Suite 6243 - a Place for Mom, Suite 6244 - Aline

Wednesday October 16, 2024

7:00 AM – 8:00 AM
Continental Breakfast
- Room:
  - Marquis Foyer
8:15 AM – 9:15 AM
General Session: SMASH Strategy Sync
- Panelist
  - Jamison GosselinMBA
- Room:
  - Valencia
9:30 AM – 10:15 AM
Smart Integration of AI in Senior Care Content Marketing
- Speaker
  - Lacey Reichwald
- Room:
  - Marquis 4
9:30 AM – 10:15 AM
Maximizing ROI by Creating the Sales Team of the Future: Panel
- Speaker
  - Cristy Ballard
  - Jessica Phaup
  - Kelly Singleton Myers
- Room:
  - Marquis 1-3
9:30 AM – 10:15 AM
Senior Living Needs Complete Attribution: Why Collective Buyers' Journey Attribution Beats Single Prospect Models in Driving Occupancy Decisions
- Speaker
  - Brandon Christiansen
  - Sean Leonard
  - Sonia Vachon
- Room:
  - Marquis 6-8
9:30 AM – 10:15 AM
Keys to Elevating Post Acute Sales and Marketing Strategies
- Speaker
  - Afrika Parks
  - Heather TerHark
- Room:
  - Cataluna
10:15 AM – 11:00 AM
Networking Break
- Room:
  - Foyers
11:00 AM – 11:45 AM
Boosting Move-Ins and Retention: How In-House Clinical Services Enhance the Resident Experience to Get and Keep Residents Past the 90 Day Mark
- Speaker
  - Brooke Saxon-Spencer
  - Charles Mann
  - Chirag PatelMD
  - Eric VarinMBA
- Room:
  - Cataluna
11:00 AM – 11:45 AM
Mastering Digital Marketing Metrics: From GA4 Insights to Leadership Reports
- Speaker
  - Dana DiTomaso
- Room:
  - Marquis 4
11:00 AM – 11:45 AM
Differentiation through a Conversion Optimization Audit
- Speaker
  - Sophia Dagnon
- Room:
  - Marquis 5
11:00 AM – 11:45 AM
Revolutionizing The Active Adult Market
- Speaker
  - Angela ClarkMBA, RN
  - Jack Miller
- Room:
  - Marquis 1-3
11:00 AM – 11:45 AM
The Rise of the DIY Senior: Meeting Evolving Search Habits
- Moderator
  - Stephen Anderson
- Panelist
  - Richard Spiering
  - Brent Rodriguez
  - Sabina Sisic-Morris
- Room:
  - Marquis 6-8
12:00 PM – 1:30 PM
Advisory Board Meeting (Invite Only)
- Room:
  - Murcia

Available Dates

Agenda

October 14-16, 2024 | Las Vegas, NV

Monday October 14, 2024

Tuesday October 15, 2024

Wednesday October 16, 2024

Questions?

Available Dates

Agenda

October 14-16, 2024 | Las Vegas, NV

Monday October 14, 2024

Newcomer Welcome Orientation

Birds of Feather (Provider Only)

ED Talk: CRM and Marketing Automation

ED Talk: Differentiation & Engagement

ED Talk: Digital Strategies

ED Talk: Sales Performance

ED Talk: Branding & Creative

ED Talk: Data Measurement & Metrics

Networking Break

Multipliers: Empowering Teams for Outstanding Results

Understanding the Algorithm: A Crash Course on Local SEO

Work Smarter, Convert Higher

Back to the Streets: Activating Data and AI to Improve Professional Referrer Success

Connecting with Your Community: Advanced Targeting for Senior Living Marketers

Data-Driven Personalization: Build your Competitive Advantage Through Customer Insights & Responsiveness

Tactical Approaches to Getting more and Giving less in Managed Care Contracts

High Stakes, High Rewards: Innovative Tactics for Upscale Market Success

Sales Enablement Strategy: Steps to Drive Performance and Growth

Why AI Needs Authenticity: Building a True Brand for Better Marketing

Networking Break

Lab: Advanced Competitive Analysis: A rate-setting Toolkit for analyzing care costs, incentives and more.

Lab: Ensure a Healthy Bottom Line With the Marketing “Minimum Daily Requirement"

Lab: Know Your Audience Challenge: SMASH Edition

Labs: Co-Creating a Senior Living Industry Awareness & Education Campaign: Unveiling the "Why" Behind Senior Living

Lab: Unlocking Real-Time Prompt Engineering: Mastering AI for Every Application

Keynote: The Novelty Quality with Veronica Romney

Welcome Reception SMASH Bash

Tuesday October 15, 2024

SMASH Dash Morning Run

Continental Breakfast

Keynote: The AI Edge: Unlocking Immediate Value for Any Business

Rockstar Admissions: 10 Moves to Amp Up Your Skilled Nursing Game

Using AI to Test Persuasive Messaging

Make Your Message Stick – and Stick Out! How Consumer Message Testing Can Help You Stick the Landing

Evolution of Senior Living Sales: Centralization & Specialization

Networking Break

Workshop: Competitive Benchmark Audit

Workshop: AI Unleashed: Practical Applications for Senior Living Marketing & Sales Leaders

Workshop: Grow Sales and Align Teams with a Simple Framework for Effective Messaging

Workshop: Strategies for Retaining and Marketing to Short-Term Stay Residents in Post-Acute Facilities

Workshop: Creative Sales: Building Trust for More 'Yes' Decisions

For Sponsors Only: The Power of Social Selling

Luncheon & Roundtable Discussions

Co-Creation in Sales: Tools and Tactics for Revenue Growth

Take It from the Top: How CEOs Are Leading Their Sales Culture and Driving Results

Elevating Occupancy in Skilled Nursing Facilities: The Role of Brand Leadership

40 Ideas in 40 Minutes: High-Speed Strategies for Sales & Marketing

3 Steps for Safeguarding Senior Care Brand Loyalty Amidst M&A

Networking Break

Elevate Your Senior Living Community: Innovative Sales Strategies for Revenue Boost and Diversity in Independent Living

Safeguard Your Website: 5 Things Leaders Must Know About Accessibility, Diversity, and Brand Integrity

Can You Trust Your Data? Ensuring Accuracy and Utilization in Decision Making

Building an Effective Website Strategy Amidst Google's Changing Landscape

Zag when others zig: How Public Relations Can Help You Stand Out

Cocktail Connections

Wednesday October 16, 2024

Continental Breakfast

General Session: SMASH Strategy Sync

Smart Integration of AI in Senior Care Content Marketing

Maximizing ROI by Creating the Sales Team of the Future: Panel

Senior Living Needs Complete Attribution: Why Collective Buyers' Journey Attribution Beats Single Prospect Models in Driving Occupancy Decisions

Keys to Elevating Post Acute Sales and Marketing Strategies

Networking Break

Boosting Move-Ins and Retention: How In-House Clinical Services Enhance the Resident Experience to Get and Keep Residents Past the 90 Day Mark

Mastering Digital Marketing Metrics: From GA4 Insights to Leadership Reports

Differentiation through a Conversion Optimization Audit

Revolutionizing The Active Adult Market

The Rise of the DIY Senior: Meeting Evolving Search Habits

Advisory Board Meeting (Invite Only)

Questions?