Agenda

October 14-16, 2024 | Las Vegas, NV

Register

Monday October 14, 2024

  • 7:30 AM – 8:30 AM

    Newcomer Welcome Orientation

    • Room:
      • Cascade Ballroom
  • 9:00 AM – 9:45 AM

    Birds of Feather (Provider Only)

    • Room:
      • Grand Ballroom C
  • 10:00 AM – 10:45 AM

    ED Talk: CRM and Marketing Automation

    • Room:
      • Marquis 4
  • 10:00 AM – 10:45 AM

    ED Talk: Differentiation & Engagement

    • Room:
      • Cataluna
  • 10:00 AM – 10:45 AM

    ED Talk: Digital Strategies

    • Room:
      • Marquis 6-8
  • 10:00 AM – 10:45 AM

    ED Talk: Sales Performance

    • Room:
      • Marquis 1-3
  • 10:00 AM – 10:45 AM

    ED Talk: Branding & Creative

    • Room:
      • Grand Ballroom A/B
  • 10:00 AM – 10:45 AM

    ED Talk: Data Measurement & Metrics

    • Room:
      • Marquis 5
  • 10:45 AM – 11:30 AM

    Networking Break

    • Room:
      • Foyers
  • 11:30 AM – 12:15 PM

    Multipliers: Empowering Teams for Outstanding Results

    • Speaker
      • Terri Dufore
    • Room:
      • Cataluna
  • 11:30 AM – 12:15 PM

    Understanding the Algorithm: A Crash Course on Local SEO

    • Speaker
      • Dane Saville
    • Room:
      • Marquis 5
  • 11:30 AM – 12:15 PM

    Work Smarter, Convert Higher

    • Speaker
      • Diane MacheersMBA
      • Gisela Dennis
      • Raven StormTRT, CDP
    • Room:
      • Marquis 1-3
  • 11:30 AM – 12:15 PM

    Back to the Streets: Activating Data and AI to Improve Professional Referrer Success

    • Speaker
      • Jeff ArduinoB.A., M.P.A.
      • Jenni Bost
      • Jessi WeldonMBA, CDP
      • John Lariccia
    • Room:
      • Marquis 6-8
  • 11:30 AM – 12:15 PM

    Connecting with Your Community: Advanced Targeting for Senior Living Marketers

    • Speaker
      • Bambi Frazier
      • Jon Kagan
    • Room:
      • Marquis 4
  • 2:15 PM – 3:00 PM

    Data-Driven Personalization: Build your Competitive Advantage Through Customer Insights & Responsiveness

    • Speaker
      • Zontee Hou
    • Room:
      • Marquis 5
  • 2:15 PM – 3:00 PM

    Tactical Approaches to Getting more and Giving less in Managed Care Contracts

    • Speaker
      • Susie MixBS, MBA, NHA
    • Room:
      • Cataluna
  • 2:15 PM – 3:15 PM

    High Stakes, High Rewards: Innovative Tactics for Upscale Market Success

    • Speaker
      • Dustin Hayes
    • Room:
      • Marquis 4
  • 2:15 PM – 3:00 PM

    Sales Enablement Strategy: Steps to Drive Performance and Growth

    • Speaker
      • Chelsea Minguez
    • Room:
      • Marquis 1-3
  • 2:15 PM – 3:00 PM

    Why AI Needs Authenticity: Building a True Brand for Better Marketing

    • Speaker
      • Derek Machado
    • Room:
      • Marquis 6-8
  • 3:00 PM – 3:45 PM

    Networking Break

    • Room:
      • Foyers
  • 3:45 PM – 4:45 PM

    Lab: Advanced Competitive Analysis: A rate-setting Toolkit for analyzing care costs, incentives and more.

    • Speaker
      • Michael Baldwin
    • Room:
      • Marquis 5
  • 3:45 PM – 4:45 PM

    Lab: Ensure a Healthy Bottom Line With the Marketing “Minimum Daily Requirement"

    • Speaker
      • Stewart GandolfMBA
    • Room:
      • Cataluna
  • 3:45 PM – 4:45 PM

    Lab: Know Your Audience Challenge: SMASH Edition

    • Speaker
      • Cayden Ridgeway
      • Dan Hutson
      • Evan Friedkin
      • Mary Cate Spires
    • Room:
      • Marquis 6-8
  • 3:45 PM – 4:45 PM

    Labs: Co-Creating a Senior Living Industry Awareness & Education Campaign: Unveiling the "Why" Behind Senior Living

    • Speaker
      • Robert Grammatica
    • Room:
      • Marquis 4
  • 5:15 PM – 6:00 PM

    Keynote: The Novelty Quality with Veronica Romney

    • Keynote Speaker
      • Veronica Romney
    • Room:
      • Valencia
  • 6:15 PM – 7:15 PM

    Welcome Reception SMASH Bash

    • Room:
      • Valencia Terrace

Tuesday October 15, 2024

  • 6:00 AM – 7:00 AM

    SMASH Dash Morning Run

    • Room:
      • Meet at Spa Tower Lobby
  • 7:00 AM – 8:00 AM

    Continental Breakfast

    • Room:
      • Marquis Foyer
  • 8:30 AM – 9:15 AM

    Keynote: The AI Edge: Unlocking Immediate Value for Any Business

    • Speaker
      • Jordache JohnsonMSTC
    • Room:
      • Valencia
  • 9:30 AM – 10:15 AM

    Rockstar Admissions: 10 Moves to Amp Up Your Skilled Nursing Game

    • Speaker
      • Matt StrangeMBA, CDP
    • Room:
      • Cataluna
  • 9:30 AM – 10:15 AM

    Using AI to Test Persuasive Messaging

    • Speaker
      • Brian Massey
    • Room:
      • Marquis 5
  • 9:30 AM – 10:15 AM

    Make Your Message Stick – and Stick Out! How Consumer Message Testing Can Help You Stick the Landing

    • Speaker
      • Dana Keilman
      • Nicole Munsey
    • Room:
      • Marquis 4
  • 9:30 AM – 10:15 AM

    Evolution of Senior Living Sales: Centralization & Specialization

    • Speaker
      • Cristy Ballard
      • James Johnson
    • Room:
      • Marquis 6-8
  • 9:30 AM – 10:15 AM

    Learning Doesn't Stop at Onboarding: Why Everboarding is the Future of Enablement

    • Speaker
      • Katelyn Cox
    • Room:
      • Marquis 1-3
  • 10:15 AM – 11:00 AM

    Networking Break

    • Room:
      • Foyers
  • 11:00 AM – 1:00 PM

    Workshop: Competitive Benchmark Audit

    • Speaker
      • Kent Lewis
    • Room:
      • Marquis 5
  • 11:00 AM – 1:00 PM

    Workshop: AI Unleashed: Practical Applications for Senior Living Marketing & Sales Leaders

    • Speaker
      • Sam Tomlinson
    • Room:
      • Marquis 4
  • 11:00 AM – 1:00 PM

    Workshop: Grow Sales and Align Teams with a Simple Framework for Effective Messaging

    • Speaker
      • Jonny Holsten
    • Room:
      • Marquis 6-8
  • 11:00 AM – 1:00 PM

    Workshop: Strategies for Retaining and Marketing to Short-Term Stay Residents in Post-Acute Facilities

    • Speaker
      • Elliott CohenPCHA, CVCS-T, CVCS, CDP
      • Jennifer LevyLNHA, LSW, MSW, CDP, CVCS, CVCS-T
    • Room:
      • Cataluna
  • 11:00 AM – 1:00 PM

    Workshop: Creative Sales: Building Trust for More 'Yes' Decisions

    • Speaker
      • Dale Dupree
    • Room:
      • Marquis 1-3
  • 1:15 PM – 2:45 PM

    Luncheon & Roundtable Discussions

    • Room:
      • Valencia Terrace
  • 3:00 PM – 3:45 PM

    Co-Creation in Sales: Tools and Tactics for Revenue Growth

    • Speaker
      • Ashley Welch
    • Room:
      • Marquis 1-3
  • 3:00 PM – 3:45 PM

    Take It from the Top: How CEOs Are Leading Their Sales Culture and Driving Results

    • Speaker
      • Julie Podewitz
      • Karl Schneider
      • Michael Morris
      • Sara Robertson
    • Room:
      • Cataluna
  • 3:00 PM – 3:45 PM

    Elevating Occupancy in Skilled Nursing Facilities: The Role of Brand Leadership

    • Speaker
      • CC AndrewsMAgS, EDAC
      • Terri Sullivan
    • Room:
      • Marquis 6-8
  • 3:00 PM – 3:45 PM

    40 Ideas in 40 Minutes: High-Speed Strategies for Sales & Marketing

    • Speaker
      • Amy Purcell
      • Heidi LaVanway
      • Hope Noble
      • Lacy Jungman
    • Room:
      • Marquis 4
  • 3:00 PM – 3:45 PM

    3 Steps for Safeguarding Senior Care Brand Loyalty Amidst M&A

    • Speaker
      • Francis BanksBA
      • Kerstin Young
    • Room:
      • Marquis 5
  • 3:45 PM – 4:30 PM

    Networking Break

    • Room:
      • Foyers
  • 4:30 PM – 5:15 PM

    Elevate Your Senior Living Community: Innovative Sales Strategies for Revenue Boost and Diversity in Independent Living

    • Speaker
      • Carmen Fronszak
      • Nathan Torno
    • Room:
      • Marquis 1-3
  • 4:30 PM – 5:15 PM

    Safeguard Your Website: 5 Things Leaders Must Know About Accessibility, Diversity, and Brand Integrity

    • Speaker
      • Lola Rain
      • Tom SandersOwner
    • Room:
      • Cataluna
  • 4:30 PM – 5:15 PM

    Can You Trust Your Data? Ensuring Accuracy and Utilization in Decision Making

    • Speaker
      • Julia Zauner
      • Marissa Burkhardt
    • Room:
      • Marquis 6-8
  • 4:30 PM – 5:15 PM

    Building an Effective Website Strategy Amidst Google's Changing Landscape

    • Speaker
      • Alli Berry
    • Room:
      • Marquis 5
  • 4:30 PM – 5:15 PM

    Zag When Others Zig

    • Speaker
      • Carson Denbow
    • Room:
      • Marquis 4
  • 5:15 PM – 7:00 PM

    Cocktail Connections

    • Room:
      • Suite 6201 - RealPage, Suite 6213 - WelcomeHome, Suite 6214 - SilverAssist, Suite 6231 - senior sign, Suite 6243 - a Place for Mom, Suite 6244 - Aline

Wednesday October 16, 2024

  • 7:00 AM – 8:00 AM

    Continental Breakfast

    • Room:
      • Marquis Foyer
  • 8:15 AM – 9:15 AM

    General Session: SMASH Strategy Sync

    • Panelist
      • Jamison GosselinMBA
    • Room:
      • Valencia
  • 9:30 AM – 10:15 AM

    Smart Integration of AI in Senior Care Content Marketing

    • Speaker
      • Lacey Reichwald
    • Room:
      • Marquis 4
  • 9:30 AM – 10:15 AM

    Maximizing ROI by Creating the Sales Team of the Future: Panel

    • Speaker
      • Cristy Ballard
      • Jessica Phaup
      • Kelly Singleton Myers
    • Room:
      • Marquis 1-3
  • 9:30 AM – 10:15 AM

    Senior Living Needs Complete Attribution: Why Collective Buyers' Journey Attribution Beats Single Prospect Models in Driving Occupancy Decisions

    • Speaker
      • Brandon Christiansen
      • Sean Leonard
      • Sonia Vachon
    • Room:
      • Marquis 6-8
  • 9:30 AM – 10:15 AM

    Keys to Elevating Post Acute Sales and Marketing Strategies

    • Speaker
      • Afrika Parks
      • Heather TerHark
    • Room:
      • Cataluna
  • 10:15 AM – 11:00 AM

    Networking Break

    • Room:
      • Foyers
  • 11:00 AM – 11:45 AM

    Boosting Move-Ins and Retention: How In-House Clinical Services Enhance the Resident Experience to Get and Keep Residents Past the 90 Day Mark

    • Speaker
      • Brooke Saxon-Spencer
      • Charles Mann
      • Chirag PatelMD
      • Eric VarinMBA
    • Room:
      • Cataluna
  • 11:00 AM – 11:45 AM

    Mastering Digital Marketing Metrics: From GA4 Insights to Leadership Reports

    • Speaker
      • Dana DiTomaso
    • Room:
      • Marquis 4
  • 11:00 AM – 11:45 AM

    Differentiation through a Conversion Optimization Audit

    • Speaker
      • Sophia Dagnon
    • Room:
      • Marquis 5
  • 11:00 AM – 11:45 AM

    Revolutionizing The Active Adult Market

    • Speaker
      • Angela ClarkMBA, RN
      • Jack Miller
    • Room:
      • Marquis 1-3
  • 11:00 AM – 11:45 AM

    The Rise of the DIY Senior: Meeting Evolving Search Habits

    • Speaker
      • Richard Spiering
      • Brenda Clark
      • Brent Rodriguez
      • Stephen Anderson
    • Room:
      • Marquis 6-8
  • 12:00 PM – 1:30 PM

    Advisory Board Meeting (Invite Only)

    • Room:
      • Murcia