Mark Lacerte

Mark Lacerte is the CEO of WoundZoom, a leader in innovative mobile and cloud-based technology solutions for healthcare providers. In his role, Mark drives the company’s strategic direction and growth initiatives, ensuring long-term success and operational excellence.

With over 20 years of experience in the medical device, healthcare technology, and wound care industries, Mark has developed deep expertise in innovation, strategy development, and operational management. He has led the development of software-based products for healthcare organizations and launched more than 50 products to market, both domestically and globally. Throughout his career, Mark has held senior leadership positions at industry-leading companies such as HARTMANN Group, Smith & Nephew, and GE Healthcare. In these roles, he spearheaded strategic growth initiatives, product development, and global expansion efforts, significantly advancing patient care and driving business growth.

Mark holds both a Bachelor’s and Master’s degree in Business Administration. Early in his career, he ventured into the field of robotics and factory automation, where he discovered his lifelong passion for technology and innovation. This experience sparked his ongoing commitment to exploring how technological advancements can transform business operations and drive efficiency.