Faculty

Rob Lawrence

MCMI
Director
Prodigy EMS

Rob Lawrence is the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, MA. He previously served for 10 years as the COO of the Richmond Ambulance Authority (Virginia).

Prior to emigrating to the U.S, Rob served as the COO for the East of England Ambulance Service in Suffolk, England. He is also the Part Time Executive Director of the California Ambulance Association. Rob’s first career was as an officer in the British Army and Rob is a graduate of the Royal Military Academy Sandhurst.
Rob is the President the Academy of International Mobile Healthcare Integration (AIMHI) and has previously been a board member and chair of several committees at the American Ambulance Association.

2026 Sessions

Racing to Save Lives: Lessons from Formula 1 for Emergency Services

Yes, I understand

When seconds count, precision, preparation, and teamwork can make the difference between winning and losing—whether that’s on the racetrack or in the field of emergency services. In this high-energy and thought-provoking session, Rob Lawrence, EMS leader and Formula One Race Marshal, draws striking parallels between the world of motorsport and the realities of EMS response.

Drawing from firsthand experience standing just inches from 200 MPH action at the Las Vegas Grand Prix, Lawrence reveals what emergency responders can learn from Formula One’s culture of safety, split-second decision-making, and relentless pursuit of excellence. Attendees will explore how F1 principles—team coordination, risk management, and performance optimization—translate directly to EMS operations, from Pit Crew CPR to dispatch strategy and field response.

Through real-world examples and dynamic storytelling, this session will inspire participants to adopt an “F1 mindset” of continual learning and refinement: practicing until precision is second nature, integrating technology to enhance—not replace—human judgment, and embracing a safety culture that never compromises speed or care.

Presenter (1 Presenter)

Wednesday, September 30 3:45–4:45 PM
Room W224 C-D
Leadership and Management
Faculty

Rob Lawrence

MCMI
Director
Prodigy EMS

Rob Lawrence is the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, MA. He previously served for 10 years as the COO of the Richmond Ambulance Authority (Virginia).

Prior to emigrating to the U.S, Rob served as the COO for the East of England Ambulance Service in Suffolk, England. He is also the Part Time Executive Director of the California Ambulance Association. Rob’s first career was as an officer in the British Army and Rob is a graduate of the Royal Military Academy Sandhurst.
Rob is the President the Academy of International Mobile Healthcare Integration (AIMHI) and has previously been a board member and chair of several committees at the American Ambulance Association.

Global Pulse Check: What the World Can Teach Us About EMS

Yes, I understand

In an increasingly interconnected world, EMS agencies face common challenges—workforce shortages, rising demand, constrained funding, and the need for rapid innovation. Yet across the globe, EMS systems respond to these pressures with different models, strategies, and solutions. In this dynamic and highly interactive session, Rob Lawrence and UK emergency physician Dr. Linda Dykes reunite to deliver the long-requested revival of their popular international EMS briefing. Joined by colleagues and international attendees from Europe, Canada, Australasia, and beyond, the session provides an up-to-the-minute tour of global EMS systems and the practices shaping their success.

Participants will explore how various countries organize dispatch, response, clinical practice, mobile integrated healthcare, leadership structures, and system design. The session will highlight innovations—from UK performance targets and Scandinavian community paramedicine frameworks to Australian workforce models and Singapore’s technology-driven operations—offering practical comparisons with U.S. practice. Attendees will also contribute to a live discussion drawing out best practices from across the world, creating a real-time exchange of ideas, challenges, and actionable solutions. Whether you're a leader, educator, clinician, or strategist, this session brings the global EMS community into one room to spark cross-border learning and inspire fresh thinking.

Presenter (1 Presenter)

Thursday, October 01 10:30–11:30 AM
Room W224 E/F
Leadership and Management
Faculty

Rob Lawrence

MCMI
Director
Prodigy EMS

Rob Lawrence is the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, MA. He previously served for 10 years as the COO of the Richmond Ambulance Authority (Virginia).

Prior to emigrating to the U.S, Rob served as the COO for the East of England Ambulance Service in Suffolk, England. He is also the Part Time Executive Director of the California Ambulance Association. Rob’s first career was as an officer in the British Army and Rob is a graduate of the Royal Military Academy Sandhurst.
Rob is the President the Academy of International Mobile Healthcare Integration (AIMHI) and has previously been a board member and chair of several committees at the American Ambulance Association.

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