Rob Lawrence is the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, MA. He previously served for 10 years as the COO of the Richmond Ambulance Authority (Virginia).

Prior to emigrating to the U.S, Rob served as the COO for the East of England Ambulance Service in Suffolk, England. He is also the Part Time Executive Director of the California Ambulance Association. Rob’s first career was as an officer in the British Army and Rob is a graduate of the Royal Military Academy Sandhurst.
Rob is the President the Academy of International Mobile Healthcare Integration (AIMHI) and has previously been a board member and chair of several committees at the American Ambulance Association.