Bringing the Ideal Resident Through Your Digital Front Door
45 min
Tuesday, April 30, 2024
2:20 PM - 3:05 PM
Room: 128A/B
These days, 75% of prospective residents looking for a senior living community start their search online. Not only that, today’s seniors and their adult children have grown accustomed to marketing that speaks to their specific interests. Are you ready to engage these new, digital-first consumers?
This session will breakdown the why, how, and when to utilize the components of a full marketing funnel from both a community and agency perspective to engage your ideal resident through persona development and bring them happily through your digital front door with a personalized experience.
Take home actionable strategies that build on your website and SEO by using performance tools and processes to refine prospect targeting, lower costs, and increase conversions.
Approved for NAB/NCERS CEUs
Learn more about Sales & Marketing in the Expo Hall. Using the Advanced Search, select Marketing, PR, & Sales Exhibitors and plan your visit!
These days, 75% of prospective residents looking for a senior living community start their search online. Not only that, today’s seniors and their adult children have grown accustomed to marketing that speaks to their specific interests. Are you ready to engage these new, digital-first consumers?
This session will breakdown the why, how, and when to utilize the components of a full marketing funnel from both a community and agency perspective to engage your ideal resident through persona development and bring them happily through your digital front door with a personalized experience.
Take home actionable strategies that build on your website and SEO by using performance tools and processes to refine prospect targeting, lower costs, and increase conversions.
Approved for NAB/NCERS CEUs
Learn more about Sales & Marketing in the Expo Hall. Using the Advanced Search, select Marketing, PR, & Sales Exhibitors and plan your visit!
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Speaker
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