News & Insights

By James R. Balda, President & CEO The 2026 Senior Living Executive Conference agenda reflects a pivotal moment for senior living leaders as

By Marlana Dant and Krystal Scharon As senior living organizations continue to navigate persistent staffing shortages and retention

As artificial intelligence reshapes how buyers discover and evaluate brands, marketing strategy is undergoing a fundamental shift. In

By Marlana Dant and Krystal Scharon Featuring insights from Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing, Jaybird

The NIC article “Healthcare Drivers and Outlook for Senior Housing and Care in 2026” outlines how senior living is entering a pivotal phase

As older adults evaluate senior living options, many are shifting their focus beyond how long they might live to how well they can live

Emerging research suggests that how we sleep may play a more important role in cognitive health than previously understood. A recent study

Senior living communities are beginning to explore how artificial intelligence can enhance daily life, and dining is becoming an unexpected

Senior living marketing isn’t about amenities anymore — it’s about connection. A recent Eldercare Review feature shows how communities are

As the senior living industry prepares for its next growth cycle, leaders at the 2025 NIC Fall Conference shared insights that distinguish

There’s a meaningful shift underway in senior living — from reactive care to proactive wellness. Hebrew SeniorLife’s new Whole Picture

There has been a lot of marketing around AI and its benefits, but we are getting into the meat of what it all means for the senior living