Test AI in Senior Living Sales & Marketing: What's Actually Working vs. What's Hype | SMASH Read More
Building Social Connections in Retirement Social isolation poses real health risks for older adults, but retirement also offers new opportunities to build meaningful connections and strengthen communitiy ties. Read More
Meet the Hosts: The Stories Behind SAWC Difference Makers In the inaugural episode of the SAWC Difference Makers Podcast, hosts Robert Kirsner, MD, PhD, and Dot Weir, RN, CWON, CWS, introduce themselves, share the paths that led them into wound care, and preview the conversations ahead on mentorship, innovation, and the evolution of the field. Read More
Competing in a Smarter Search Landscape: AI’s Impact on Luxury Senior Living Artificial intelligence is transforming how prospective residents and their families search for and evaluate luxury retirement communities. Rather than simply increasing website traffic, AI-powered SEO is shifting the focus toward attracting highly qualified prospects by better interpreting user intent and delivering more relevant, personalized results. Read More
Connecting Operations to Occupancy: How Financial Strategy Is Evolving Across Healthcare Healthcare organizations are operating in a complex revenue environment shaped by rising costs, reimbursement uncertainty, and increasing operational demands. In response, finance leaders are shifting their focus beyond cost containment and toward strategies that more directly support growth. Operational decisions are no longer separate from financial outcomes. They are central to them. Read More
Building a Strong Wound Care Career Through Connection Starting a wound care career can feel overwhelming—this episode with guest Dr. Lee Ruotsi breaks down the key milestones, connections, and mindset new clinicians need to succeed. Read More
Marketing Budget Optimization Requires a Clearer View of Revenue Marketing budget optimization has become a critical priority as teams face increasing pressure to prove ROI while navigating a more complex data landscape. Drawing on insights from a recent Cometly article on marketing budget optimization tools, privacy changes, fragmented customer journeys, and inconsistent platform reporting have left many organizations operating with an incomplete view of performance. As a result, marketers are no longer just looking for more data, but for clearer and more actionable insight into what is driving revenue. Read More
AI Governance Moves to the Forefront as Financial Decision-Making Faces New Standards As artificial intelligence becomes more embedded in financial decision-making, regulators are beginning to take a closer look at how it’s used in lending, underwriting, and risk assessment—areas that can influence access to capital for industries like senior living. Read More
It’s Getting Hot in Here for Payers. Court Orders UnitedHealth to Turn Over AI Denial Documents Parrella Health Law reports that legal scrutiny of payer AI-driven utilization management has intensified after a federal court in Minnesota ordered UnitedHealth Group to produce internal documents about its nH Predict algorithm—an AI tool allegedly used in coverage decisions for Medicare Advantage patients. The ruling (in Estate of Lokken v. UnitedHealth Group) does not decide the merits of the case, but it allows plaintiffs to seek discovery on how the algorithm works, its development goals, intended benefits, and whether it was designed to replace physician judgment. Read More