Your 24/7 Online Open House - Social Media for More Leads and Move-ins

Fundamental Skill Level: This content is geared towards senior living professionals with less than 7 years of industry experience.



As the world increasingly moves online, the senior living industry must adapt by embracing social media as a critical tool to stay relevant, engage families, and drive occupancy. This session delves into how strategic social media can forge meaningful connections with prospective residents and their families while delivering cost-effective and measurable business results. Using Watercrest Senior Living as a case study (available in full on my website), we’ll explore key tactics that led to a 370% increase in impressions, 699% growth in website visits, and a significant competitive advantage.

Attendees will learn how to tailor content for community pages, leveraging platforms most effective for reaching adult children decision-makers and older adults. In just 30 minutes, we’ll cover how senior living communities can build an online presence that fosters trust, encourages tours, and sustains long-term occupancy.

We’ll also tackle common mistakes that undermine social media efforts, such as reputation and legal consequences from poor photo management. Finally, we’ll look at how to track success beyond vanity metrics, focusing on the data that truly matters. Whether you’re new to social media or looking to refine your strategy, this session offers actionable insights to elevate your community’s digital presence and boost occupancy.




Approved for NAB/NCERS CEUs

Sales & Marketing Track Sponsored by: