For Solution Partners: AI in Sales and Marketing

Exclusively open to all exhibitor and sponsor representatives, including those with expo-only passes. Generative artificial intelligence (GAI) is a state-of-the-art language model that has captured the attention of marketers globally. Popular GAI platforms like ChatGPT, Claude, Copilot, and Gemini have emerged as valuable tools for research, content development, content and code optimization, as well as reporting and analysis. During this session, you will learn how GAI platforms can be integrated into existing digital marketing strategies. This session will include best practices, real-world examples, and thoughts on how marketing will continue to evolve, along with GAI tools. The session is design for technology vendors specializing in the senior living space.