Senior Living Beyond Expectations Within Reach

Advanced Skill Level: This content is geared towards senior living professionals with 11+ years of industry experience.



The forgotten middle market is the fastest growing sector in Senior Living. This sector is not getting the attention it deserves. This session will provided a detailed blueprint on exactly how to design, develop, build and manage a community specifically focused on the individual resident. Research shows that this sector will require a solution that is $1,000 per month less that the current high end offerings, we will show you exactly how to operate a private pay model in this environment. This session will change the way you think about design, square footage, daily operations, culinary and overall lifestyle. The focus of this session is to provide details and tools for the attendees to take home with them. We will challenge the attendees to think differently and push back on status quo. We will share the creative process and our experiences with the Sleepover Project, where we take on (senior resident) personas and spend 24 hours living in our communities to experience exactly what our residents experience. This hands on session is designed to to teach and share the details of exactly how to address this market sector.




Approved for NAB/NCERS CEUs