Navigating the Challenges and Opportunities of Ethical Marketing in the Age of AI & Predictive Analytics
45 min
Tuesday, April 30, 2024
2:20 PM - 3:05 PM
Room: 122A/B
In an age where data is the gold currency, the intersection of value-based technology and predictive analytics presents a paradox. Generative AI is accelerating access to data that is transforming marketing automation and audience targeting. Conversely, accompanying ethical challenges must be addressed in real time. As marketing departments are being tasked to do more with less, harnessing AI will become a generational changemaker that reimagines today’s digital journey.
"Navigating the Challenges and Opportunities of Ethical Marketing in the Age of AI & Predictive Analytics" will delve into the critical topic of data science where technology, analytics, performance marketing, and ethics converge. By integrating data to focus business decision making on the audience most likely to engage in meaningful conversations, predictive analytics and AI can deliver a truly data driven strategy.
Approved for NAB/NCERS CEUs
Learn more about Technology in the Expo Hall. Using the Advanced Search, select IT & Hardware Systems + Software & Mobile App Services Exhibitors and plan your visit!
In an age where data is the gold currency, the intersection of value-based technology and predictive analytics presents a paradox. Generative AI is accelerating access to data that is transforming marketing automation and audience targeting. Conversely, accompanying ethical challenges must be addressed in real time. As marketing departments are being tasked to do more with less, harnessing AI will become a generational changemaker that reimagines today’s digital journey.
"Navigating the Challenges and Opportunities of Ethical Marketing in the Age of AI & Predictive Analytics" will delve into the critical topic of data science where technology, analytics, performance marketing, and ethics converge. By integrating data to focus business decision making on the audience most likely to engage in meaningful conversations, predictive analytics and AI can deliver a truly data driven strategy.
Approved for NAB/NCERS CEUs
Learn more about Technology in the Expo Hall. Using the Advanced Search, select IT & Hardware Systems + Software & Mobile App Services Exhibitors and plan your visit!
