Doing Better (With Kindness + A Little Math)

60 min
Tuesday, April 30, 2024
8:00 AM - 9:00 AM
Room: North Ballroom

Shortly after taking the helm of AlerisLife/Five Star Senior Living in 2022, first-time CEO Jeff Leer reached out to James Rhee, who makes an encore presentation at the Senior Living Executive Conference after delivering an inspiring keynote three years ago. Jeff had recently uncovered research that revealed that far too many of our industry’s vital employees are struggling with food insecurity, financial instability, and social isolation. Leveraging the perspectives and processes of red helicopter, Jeff and his team are in the early stages of transforming Five Star through a social compact of human-centric methodologies that measure and unlock value using kindness and math. This means investing in Five Star’s employees, all 10,000 of them, with a compensation and benefit program to align with the company’s values and to drive home their belief that happy team members make happy residents. It also required a rethinking of other measurements and some hard decisions. This people promise is at the forefront of what Jeff and his team strive for every day, but they can’t do it alone. What can we, as an industry, do better?
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