Creating a Positive Candidate Experience to Strengthen Employer Brand

Discover how Vi transformed its approach to evaluating and improving the candidate experience by leveraging targeted tools and best practices—resulting in faster, more strategic hiring decisions.

A positive candidate and new hire experience is a critical driver of workforce success. When done well, it leads to larger applicant pools, shorter time-to-hire, stronger retention, improved productivity, and higher job satisfaction. Positive experiences also fuel referrals and strengthen employer brand through word-of-mouth and external reviews.

Conversely, a poor candidate experience can contribute to attrition, negative employer reviews, workforce disruption, and increased recruiting costs. This session explores how intentional candidate experience design can help organizations attract, engage, and retain talent while protecting and enhancing their employer brand.