Case Study: Grow Independent Living Occupancy 10% in 10 Months

Intermediate Skill Level: This content is geared towards senior living professionals with 8-10 years of industry experience.



What do you do when you have a 60-year-old building with struggling occupancy? Take a creative approach with fresh eyes. Kevin Otterness and Sandor Ceballos share their case study of a 60-year-old Life Plan Community with dorm-style apartments that average 400 to 500 square feet. They were able to battle a list of objections and find the right target audience with the right message to create urgency. Using an event strategy, highlighting previously overlooked building features, and tapping into the special interests of residents, Kevin and Sandor found a successful groove -- while lowering the average age of new residents to 76. They will share stories and data that sales directors can utilize to overcome the dreaded slump caused by attrition, burnout, and lack of enthusiasm.




Approved for NAB/NCERS CEUs

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