From Awareness to Advocacy: Accelerating Occupancy and Sustainable ROAS through First‑Party Intelligence and Proprietary, Full-Funnel Marketing Solutions

Sponsored By:

At USA TODAY Network, we reach over 3/4 of 65+ adults nationwide, bringing them content that resonates, sparks joy, and engages them with the world. Drawing on strategies from our powerful first‑party insights into aging adults and real occupancy-driven case studies, we’ll share how our proprietary, fully-integrated marketing solutions have helped communities show up earlier, build trust faster, and convert better‑fit prospects for our partners, bringing stronger, more sustainable ROAS while accelerating high occupancy growth in an increasingly crowded marketplace.