AI Is Wasting Your Marketing Budget — and Your Occupancy Growth. Here's How to Turn It Around

Sponsored By:

The world's largest advertising platforms have been rebuilding themselves around AI — behind the scenes, for over a decade. What appeared to be gradual improvements has become far more powerful, far more autonomous, and for most senior living marketing organizations, far more wasteful than anyone realizes.
AI is exceptionally good at its job. The problem is that most senior living marketing teams aren't giving it what it needs to succeed. The right targets and the right guardrails that tell the machine what "good" looks like — these are frequently incomplete, misaligned, or simply wrong. And the machine doesn't know the difference. It just optimizes harder in the wrong direction. No wonder costs are rising while occupancy growth isn't keeping pace.
Andrew Nelson, President of Silverback Strategies, will show senior living executives what's changed, where the waste hides, and what it takes to turn it around.