Social Media: The Promise and Problems

Social media has rapidly evolved into a powerful platform for healthcare professionals to amplify their voices, grow their practices, and share credible, evidence-based information with broad audiences. This session will explore how wound care providers can use social media to support clinical education, empower patients, and potentially improve healing outcomes. It will also address the potential pitfalls, including misinformation, professionalism concerns, and digital fatigue. This session will provide real-world insights into responsible and effective digital engagement in healthcare.