This session will demonstrate how leading operators break down data silos with CRM and Al to align sales and marketing, accelerate the buyer journey, and deliver measurable, revenue-driving results.
Senior living executives face mounting pressure to grow occupancy, control costs, and clearly demonstrate marketing ROI while many still struggle with fragmented systems and inconsistent sales performance. In this session, one operator shares how they partnered with Yardi to unify CRM and Al-driven sales and marketing tools into a single revenue engine, complemented by aggregated operator data provided by Yardi. Attendees will learn how connecting data across the buyer journey improves lead-to-move-in conversion, aligns sales and marketing teams, and enables board-ready reporting that clearly links activity, performance, and revenue outcomes.
Attendee Engagement
Using live Slido polls, attendees can benchmark their buyer journey metrics and reporting challenges against the operator case study and Yardi's aggregated industry data, followed by a practical takeaway framework they can apply immediately.
