Dani Merlino

Dani Merlino is the CEO and co-owner of Better Living, a Midwest-based senior living management company specializing in assisted living and memory care turnarounds. Known for driving rapid occupancy growth while strengthening culture and compliance, Dani blends data-driven sales strategy with heart-first leadership. She is the creator of Better Days™, a science-based memory care program grounded in cognitive research, behavioral insight, and purposeful engagement, and leads a resident-led initiative that gives seniors an active voice in shaping daily life, programming, and community standards.