Faculty

Kelly McCarthy

NIDE Board Certified Dementia Educator
Vice President of Engagement and Memory Care Services
Northbridge Companies

Kelly McCarthy has been in the senior health industry for over 30 years. Kelly is the Vice President of Engagement and Memory care Services for the Northbridge Companies. She is a Board-Certified Dementia Educator for the National Institute for Dementia Education, and a certified educator for the Alzheimer’s Associations. Kelly is the author of Brass Ring Memoirs: Encouraging stories using practical methodologies to help caregivers reach for their goals in Alzheimer's and dementia care. In 2018 Kelly’s 8-hour Brass Ring Dementia Professional educational program was approved as a nationally recognized dementia certification through the National Institute for Dementia Education.

2027 Sessions

Designing for Dignity: How the Memory Care Environment Drives Resident Success, Staff Engagement, and Operational Outcomes

The physical and emotional environment in memory care is not neutral-it either supports success or creates barriers. Yet in many communities, environments unintentionally drift toward overstimulation, disengagement, or institutional routines that limit independence.

This session will explore how intentional environmental design in memory care directly impacts:

� Resident engagement and independence

� Behavioral expression and emotional well-being

� Staff workflow and coaching opportunities

� Overall quality and consistency of care delivery

Using real-world examples from a variety of memory care neighborhoods, participants will examine how small but meaningful environmental shifts-across dining, engagement spaces, and transitions-can transform outcomes.

This is not a design theory session. Attendees will leave with practical, immediately applicable strategies to assess and improve their own environments while protecting against common pitfalls such as institutional care models or over-supporting residents.

Co-Presenter

Tuesday, May 25 2:30–3:15 PM
Quality Improvement & Risk Management
Faculty

AJ Cipperly

M.Ed.
Vice President of Memory Care
The Arbor Company

AJ Cipperly has been in the senior living industry for over 20 years. She graduated from Auburn University with a Master’s in Education and Health Promotion. AJ has worked as an Activity Director and a licensed Assisted Living Administrator for the state of Alabama and helped develop the East Alabama Medical Center Senior Living Education Department, providing training and education for 5 senior living communities, including a skilled nursing facility.
She is a Florida CORE trained and licensed Assisted Living Administrator. AJ holds certificates in conducting caregiver facilitator support groups; is a certified dementia care trainer for the State of Florida and is also a certified trainer for Teepa Snow’s Positive Approach to Care strategies & techniques. AJ has presented educational sessions for both local and national professional associations and been a keynote speaker for family and professional caregiver conferences. In her role as Vice President of Memory Care for the Arbor Company, she oversees all aspects of the company’s memory care programs and initiatives, ensuring quality, developing programming and providing training to team members.

Faculty

Kelly McCarthy

NIDE Board Certified Dementia Educator
Vice President of Engagement and Memory Care Services
Northbridge Companies

Kelly McCarthy has been in the senior health industry for over 30 years. Kelly is the Vice President of Engagement and Memory care Services for the Northbridge Companies. She is a Board-Certified Dementia Educator for the National Institute for Dementia Education, and a certified educator for the Alzheimer’s Associations. Kelly is the author of Brass Ring Memoirs: Encouraging stories using practical methodologies to help caregivers reach for their goals in Alzheimer's and dementia care. In 2018 Kelly’s 8-hour Brass Ring Dementia Professional educational program was approved as a nationally recognized dementia certification through the National Institute for Dementia Education.

Faculty

Cole Smith

MAG, BSRT, CADDCT
Corporate Director of Dementia Services
Brightview Senior Living

Cole Smith joined Brightview Senior Living as the Corporate Director of Dementia Care Services in 2020, bringing nearly two decades of health care experience with him from a variety of settings: hospital systems, skilled nursing communities, hospice, and assisted living communities. He holds a master's degree in gerontology from the Leonard Davis School of Gerontology at the University of Southern California. He is currently working on his MSW through PennWest University. He’s spent much of his career supporting those living with, and those caring for those living with, Alzheimer’s disease and related dementias. He is a member of the Alzheimer’s Association’s Dementia Care Provider Roundtable and is the co-chair of Argentum’s Memory Care Roundtable. He is an end-of-life doula and facilitates a caregiver support group through the Alzheimer’s Association’s Greater Maryland chapter. He lives in Baltimore, Maryland with his husband, Ryan, and their two dogs, Roscoe and Linus.

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