Derek Price, Chief Executive Officer for the mental health treatment center Sierra Tucson, the Arizona-based facility known for its decade of success in treating trauma, anxiety, addiction and chronic pain. Before joining Sierra Tucson in January 2023, Price served as the CEO for American Addiction Center’ 150-bed Desert Hope Treatment Center in Las Vegas. Price also brings to Sierra Tucson his experience as a NFL tight end playing for the Detroit Lions, where he witnessed first hand the toll that mental health issues can have on people who, from the outside, appear to have it all.