Vida Roozen / COO, The Smarter Service
Contact: Vida@TheSmarterService.com / Connect: LinkedIn
Vida Roozen is the Chief Operating Officer at The Smarter Service, a technology concierge provider for older adults and senior living communities. With an impressive 23-year career in the consumer technology and home appliance sectors, Vida has established herself as a seasoned expert in the industry. Before assuming her role at The Smarter Service, Vida held the position of Senior Vice President (SVP) at BDS Solutions, a prominent sales and marketing solutions provider. She also served as SVP at Creative Channel Services, a strategic retail marketing company, where she led Omnicom's Women's Leadership initiatives for California. Vida's decision to join The Smarter Service was deeply influenced by her personal experiences in providing support to aging parents facing technology challenges. Her keen insights into the unique needs of older adults have driven her mission not only to assist individuals but also to transform the tech industry's perception and understanding of this demographic.

Vida has become a recognized voice in aging services and AgeTech, contributing to industry conversations across several platforms. She has presented for Ziegler Link•Age Funds, AgeTech LA, and the Senior Citizens Advisory Council – OC Office on Aging. She has also led resident and staff focus groups inside senior living communities, including Talking Rock in Arizona, to better understand real-world tech behavior and adoption.