Back to Faculty
Faculty

Marie Wester

MSN, RN
Vice President of Wellness
Bridge Senior Living

Marie Wester, MSN, RN, is a senior living clinical executive, Army veteran, and Vice President of Wellness with experience leading multi-site clinical operations, regulatory readiness, quality improvement, and leadership development. Known for practical problem-solving and steady leadership, Marie focuses on building systems that strengthen teams, improve outcomes, and support sustainable excellence. Her leadership approach blends accountability, operational discipline, and collaboration across clinical, operational, sales, and support teams. She brings a service-driven perspective to senior living, with a commitment to developing leaders, advancing care, and supporting communities in delivering consistent, high-quality outcomes.

2027 Sessions

From Silos to Shared Accountability: Creating an Operating Model that Aligns Sales, Wellness, and Operations for Sustainable Occupancy

Session Description: Occupancy growth is rarely a sales problem—or an operations problem. More often, it is an alignment problem. Many senior living organizations unintentionally create competing priorities between operations, wellness, and sales. Sales teams are focused on generating move-ins, while wellness is focused on resident care, and operations are focused on staffing, daily execution and expense controls. Without intentional alignment, accountability becomes fragmented, communication becomes reactive, and opportunities to improve occupancy are lost. This interactive workshop featuring case studies, facilitated discussion, and collaborative problem solving explores how executive leaders can create a shared operating model that aligns sales, wellness, and operations around common goals, shared metrics, and coordinated decision-making. Using real-world case studies, participants will analyze common organizational breakdowns, identify where accountability becomes disconnected, and develop practical strategies to improve collaboration across regional leaders, Executive Directors, Sales Directors, Wellness Directors, and support teams. Rather than focusing on organizational theory, this session provides practical frameworks for establishing clear ownership, effective meeting rhythms, cross-functional communication, and executive accountability that support both occupancy growth and operational excellence. Participants will leave with actionable tools that strengthen collaboration, improve execution, and create sustainable occupancy growth across their organizations.

Co-Presenter

Moderator

Wednesday, May 26 9:30–11:30 AM
Faculty

Jennifer Mohler

VPO, CDT, Licensed ALF Administrator
Vice President of Operations
REGENTRA Care

Jennifer Mohler is the Vice President of Operations for REGENTRA Care, where she leads the national expansion and operational strategy of an innovative regenerative wellness model for senior living. With more than 20 years of executive leadership experience, she specializes in scaling multi-site operations, developing high-performing teams, and driving organizational growth. Jennifer has led franchise launches, clinical research initiatives, operational integration, and the development of standardized systems that support scalable growth. She is passionate about transforming senior living through innovation, evidence-based wellness, and operational excellence that enhances quality of life for older adults.

Faculty

Bri Stewart

Vice President of Sales Operations
Watercrest Senior Living Group

Bri Stewart is Vice President of Sales Operations at Watercrest Senior Living Group, where she leads strategic sales initiatives driving growth and exceptional customer experiences. With more than 14 years of leadership across senior living, hospitality, healthcare, and revenue strategy, she is known for building high-performing teams and delivering measurable results. Previously, Bri served as Chief Revenue Officer for a private equity-backed hospitality company and Senior Vice President of Sales and Brand for one of the nation's largest nonprofit senior living organizations. She began her career with Marriott and Hilton before earning a master's degree in Speech-Language Pathology before transitioning.

Faculty

Marie Wester

MSN, RN
Vice President of Wellness
Bridge Senior Living

Marie Wester, MSN, RN, is a senior living clinical executive, Army veteran, and Vice President of Wellness with experience leading multi-site clinical operations, regulatory readiness, quality improvement, and leadership development. Known for practical problem-solving and steady leadership, Marie focuses on building systems that strengthen teams, improve outcomes, and support sustainable excellence. Her leadership approach blends accountability, operational discipline, and collaboration across clinical, operational, sales, and support teams. She brings a service-driven perspective to senior living, with a commitment to developing leaders, advancing care, and supporting communities in delivering consistent, high-quality outcomes.

Faculty

Michelle Anderson

Executive Vice President
Provision Senior Living

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.
Back to top