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Faculty

Annette Greely

Ed.D.,MS, HSE
CEO
American Baptist Home of the Midwest

Annette Greely is President/CEO of American Baptist Homes of the Midwest (ABHM), where she oversees seven senior living campuses and 60 adult disability group homes serving 1,400 employees. With 30 years leading nonprofit, multi-state aging services organizations, she has guided Continuing Care Retirement Campuses, skilled nursing, memory care, and home health through operational turnarounds, financial stabilization, and culture transformation. Under her leadership, ABHM grew revenue, cut agency staffing over 50%, and improved retention and resident satisfaction. Annette holds an Ed.D. in Leadership and serves on the LeadingAge Minnesota board. She is known for servant leadership and mission-driven governance.

2027 Sessions

Your Agency Bill Is an Engagement Problem

Most senior living operators treat agency as a staffing shortfall to be managed with hiring and coverage tools. That framing misses the real story. Agency spend is a lagging indicator of a deeper issue: employee engagement and retention. When staff disengage, they leave, and every departure creates a coverage gap that creates agency opportunity. Chasing the bill without addressing why people leave in the first place guarantees the cycle repeats.

This session brings together an operator's ground-level view and a workforce analytics perspective to reframe how leaders think about agency reliance. Annette Greely, President/CEO of American Baptist Homes of the Midwest, will share how her organization cut agency usage by more than 75% while improving retention and resident satisfaction, not through technology solutions or vendor negotiations, but through culture, communication, and consistent frontline leadership. Matt Strange, Chief Operating Officer of Procare HR, will walk through the workforce metrics that reveal where engagement is breaking down before it shows up as an agency invoice, and how operators can use that data to intervene earlier.

Attendees will leave with a practical framework for connecting agency spend to engagement drivers, a set of leading indicators that predict staffing instability before it becomes a budget problem, and real examples of interventions that moved the needle at the community level. This session is built for executives and operators who are tired of treating agency labor as a rate problem and are ready to treat it as the retention and engagement problem it actually is.

Co-Presenter

Monday, May 24 9:30–10:15 AM
Faculty

Annette Greely

Ed.D.,MS, HSE
CEO
American Baptist Home of the Midwest

Annette Greely is President/CEO of American Baptist Homes of the Midwest (ABHM), where she oversees seven senior living campuses and 60 adult disability group homes serving 1,400 employees. With 30 years leading nonprofit, multi-state aging services organizations, she has guided Continuing Care Retirement Campuses, skilled nursing, memory care, and home health through operational turnarounds, financial stabilization, and culture transformation. Under her leadership, ABHM grew revenue, cut agency staffing over 50%, and improved retention and resident satisfaction. Annette holds an Ed.D. in Leadership and serves on the LeadingAge Minnesota board. She is known for servant leadership and mission-driven governance.

Faculty

Matt Strange

MBA
Chief Operating Officer
ProcareHR

Matt Strange is a senior care executive and operator with more than 20 years of experience improving performance across senior living and skilled nursing organizations nationwide. His work has spanned over 500 communities in more than 40 states, helping operators strengthen staffing stability, financial performance, and care outcomes through disciplined execution and data-driven decision-making.

As Chief Operating Officer of Procare HR, Matt partners with owners and operators to turn workforce complexity into operational advantage. He focuses on leveraging workforce analytics to reduce agency reliance, maximize staffing efficiency, improve retention, and drive more consistent day-to-day operations. His approach is practical and operator-tested, translating data into actions leaders can execute at the community level.

Previously, Matt has held executive roles including Chief Strategy Officer, Chief Transformation Officer, Chief Revenue Officer, and Chief Marketing Officer for multi-state senior living and skilled nursing platforms. Across these roles, he has led acquisitions, integrations, labor turnarounds, and margin improvement initiatives while overseeing operations, HR, recruitment, and sales functions.

Matt holds an MBA from the Jack Welch Management Institute and a bachelor’s degree from the University of Idaho.
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