Faculty Agenda

Kristine Schrudder is a Senior Consultant with deep expertise in senior living sales, marketing, and CRM strategy. With 15 years in the industry, she brings an end-to-end perspective shaped by hands-on leadership roles at the community, regional, and corporate levels. Prior to consulting, Kristine served as head of sales and marketing for a large national senior living operator and previously advanced through roles including Community Relations Director, Regional Director, and Senior Vice President of Sales.
In her current role, Kristine partners with senior living organizations across the U.S. and Canada to optimize CRM adoption, modernize sales workflows, and translate data into measurable performance improvement. She is known for helping teams move from fragmented processes to confident, consistent execution to improve inquiry management, conversion, forecasting accuracy, and cross-departmental handoffs from sales to care.
Kristine's work focuses on practical application: aligning technology, process, and people to drive growth while keeping the resident and family experience at the center. She is especially passionate about enabling frontline teams and executive leaders with actionable insights that support better decisions and stronger outcomes.