Courtney Gates is a senior marketing, operations, and growth strategy executive with more than 18 years of experience driving revenue, admissions performance, and organizational alignment across multi-site, regulated care and service environments. She currently leads enterprise-wide growth, admissions, and marketing strategy for assisted living, memory care, and specialty needs communities, partnering closely with executive leadership, operations, and clinical teams to deliver sustainable results.

While deeply strategic and results driven, Courtney is equally grounded in purpose. She considers this work the most fulfilling chapter of her career, motivated by the diversity of her role and the meaningful impact she can make each day whether supporting a team member’s growth or improving the experience and outcomes of a resident and their family. Her ability to connect marketing strategy with operational execution allows her to break down silos, simplify complexity, and translate vision into action.

Known for her approachable, collaborative leadership style, Courtney brings clarity, energy, and empathy into every room she enters. She is often trusted to stabilize underperforming areas or build frameworks from the ground up, and she leads with a belief that strong systems only work when people feel supported and empowered. At the core of her leadership is a genuine commitment to service serving residents, supporting teams, and creating structures that make a lasting, positive difference in people’s lives.