Faculty Agenda

Marla Rappaport is Vice President of Marketing at Benchmark Senior Living, where she leads brand and digital marketing and market research for close to 70 communities. Her work has driven record-breaking sales, industry leading occupancy, significant YOY growth in total marketing leads, and national recognition for marketing leadership and campaign excellence. A classically trained CPG marketer, Marla previously led global brand and innovation efforts at Kimberly-Clark, Hasbro, and A.T. Cross. She is passionate about purpose-driven storytelling, team development, and using data to spark meaningful engagement. Marla holds a BA from the University of Rochester, an MBA from Washington University in St. Louis and advises on women in business leadership programs. She resides in Massachusetts with her partner, Geno, and 2 children.