Rick Westermann

As Brightview’s principal brand manager, Julie Masiello, Senior Vice President of Marketing and Technology, focuses on amplifying the company’s messaging about the magic that happens inside the walls of Brightview communities. In addition to leading the organization’s digital marketing, lead generation, and sales efforts, she has responsibility for Brightview’s Information Technology team, which manages business analysis, systems, IT infrastructure, and more. Currently, Julie serves on the Board of Directors for the Graham Equestrian Center – a nonprofit committed to providing local children and adults the opportunity to enjoy riding regardless of income or ability.

Ms. Motto brings more than 30 years of experience in senior level sales and marketing with the nation’s largest senior living organizations, including 20+ years with Belmont Village. She is responsible for developing Belmont’s national marketing strategy and providing companywide field leadership for sales. She is also responsible for the Company’s service product integrity and resident experience.
Before joining Belmont Village, she was Vice President of Sales and Marketing at Sunrise Senior Living. Prior to Sunrise, she was Senior Sales Executive at Marriott Senior Living and prior to that she was at Manor Care.

Marla Rappaport is Vice President of Marketing at Benchmark Senior Living, where she leads brand and digital marketing and market research for close to 70 communities. Her work has driven record-breaking sales, industry leading occupancy, significant YOY growth in total marketing leads, and national recognition for marketing leadership and campaign excellence. A classically trained CPG marketer, Marla previously led global brand and innovation efforts at Kimberly-Clark, Hasbro, and A.T. Cross. She is passionate about purpose-driven storytelling, team development, and using data to spark meaningful engagement. Marla holds a BA from the University of Rochester, an MBA from Washington University.

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped LCS exceed all-time inquiry and sales records and launched the company’s SalesFIRST standards, a comprehensive strategy to drive sales performance and create consistent, high-quality experiences with residents and their families.

Sumita Singh is a global business executive with P&L and commercial leadership experience in B2B and B2C organizations across media, information, data and technology sectors. Currently Sumita is the Executive Vice President and General Manager of Health at U.S. News & World Report, responsible for advancing the company’s mission of delivering actionable and trusted decision support tools and information to help consumers make important healthcare decisions.