With 12 years of experience in senior living sales and marketing, Jenni Bost has built her career around driving growth through data-informed strategy, team empowerment, and creative storytelling. As Vice President of Sales and Marketing for Radiant Senior Living, she leads marketing, sales, and outreach initiatives across multiple states, combining measurable analytics with authentic community connections.

A lifelong marketer with nearly two decades of experience in SEO, content creation, and branding, Jenni is passionate about improving lead quality, optimizing digital presence, and creating systems that drive conversion and accountability. She’s known for marrying creativity with metrics—believing that every campaign should be as engaging as it is effective.

Jenni is a frequent speaker and educator in the senior living industry, sharing insights on social media strategy, AI integration, referral relationships, and content marketing. She has spoken at industry events including Argentum, SMASH, the Oregon Health Care Association conference, and as a guest on multiple marketing and senior living podcasts including Brand-Driven Growth in Senior Housing, Marketing Mysteries Solved, and Grow Your Occupancy.

Outside of work, Jenni enjoys life in the Pacific Northwest with her husband and two sons. She is the creator of A Well-Crafted Party, a lifestyle and entertaining blog, and a recurring guest on Portland’s ABC affiliate, KATU’s Afternoon Live, where she shares event and entertaining inspiration.