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Christy Cunningham

Vice President of Sales and Marketing
Vitality Senior Living

Christy Cunningham is a senior living sales and marketing leader with more than 20 years of experience helping organizations strengthen performance through strategic growth, talent development, and customer engagement. As Founder of Gusto Consulting, she partners with operators, investors, and technology companies to improve sales strategies, marketing alignment, and operational outcomes. A recognized industry speaker and thought leader, Christy is passionate about sharing practical, actionable insights that help senior living organizations drive measurable results and build stronger teams.

2027 Sessions

Turning Data Into Better Decisions: How Leading Operators Improve Performance Without Adding Complexity

Senior living organizations have access to more data than ever before, yet many leadership teams still struggle to turn that information into meaningful action. Data often exists across multiple systems, reports, and departments, creating complexity instead of clarity.


This interactive discussion brings together a senior living operator and their technology partner to explore how better access to data can support stronger decision-making across the organization. Attendees will hear firsthand how improved visibility, clearer reporting, and easier access to information have helped leadership teams spend less time searching for answers and more time acting on them.


Through a candid conversation about challenges, lessons learned, and practical strategies, the session will explore how data can help align teams, support occupancy goals, improve operational efficiency, and create greater confidence in executive decision-making.


Participants will be encouraged to share their own experiences and engage in peer discussion around common reporting challenges and opportunities for improvement.


Key Takeaways:

� Identify the data that matters most for executive decision-making.

� Reduce reporting complexity and improve visibility across teams.

� Align teams around shared performance insights.

� Apply practical strategies to turn information into action.

Co-Presenter

Tuesday, May 25 1:30–2:15 PM
Faculty

Christy Cunningham

Vice President of Sales and Marketing
Vitality Senior Living

Christy Cunningham is a senior living sales and marketing leader with more than 20 years of experience helping organizations strengthen performance through strategic growth, talent development, and customer engagement. As Founder of Gusto Consulting, she partners with operators, investors, and technology companies to improve sales strategies, marketing alignment, and operational outcomes. A recognized industry speaker and thought leader, Christy is passionate about sharing practical, actionable insights that help senior living organizations drive measurable results and build stronger teams.

Faculty

Shay Fidler

Strategic Development Manager
ActiveDEMAND

As Strategic Development Manager at ActiveDEMAND, Shay partners with senior living organizations to maximize the value of their marketing technology. With expertise in customer success, strategic planning, and business growth, she helps operators align technology with their goals, strengthen customer engagement, and drive measurable results. Shay is passionate about building long-term partnerships that help senior living teams improve performance, increase adoption, and achieve lasting success.

Faculty

Sean Leonard

MBA, MSC, Bsc, PEng
CEO
ActiveDEMAND

Sean Leonard is the CEO and Co-Founder of ActiveDEMAND, a customer acquisition and engagement platform used widely in senior living. A results-driven entrepreneur, he has 30+ years of experience launching and growing technology businesses and 20+ years in global sales and marketing. Sean holds a BSc and MSc in Computer Engineering and an MBA in Technology Commercialization. His work focuses on practical AI, marketing automation, and measurement that ties activity to move-ins and revenue.
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