Simone Peña

With 18 years of experience in senior living, Simone Pena has grown from a certified nursing assistant at Bickford of Oswego, Illinois, to her current role as Vice President of Operations for Bickford Senior Living. Her steady faith and quiet confidence have propelled her through the organization—one promotion at a time—and has inspired those around her to rise to their potential.

Simone leads with the heart of a caregiver, modeling dignity, empathy, and respect in every interaction. Her leadership philosophy centers around empowering others, fostering collaboration, and leading with integrity, while nurturing both personal and professional growth.

Under her leadership, communities have experienced notable occupancy growth and embraced initiatives that elevate care and culture. A proud mother to Ileana and Mason , Simone is big on family and recharges through music, hiking, and travel. She carries with her a contagious optimism and a calling to see the beauty in every person.