Jayne Sallerson

Jayne Sallerson is a seasoned veteran in the senior living industry is a invest/partner and President at Charter Senior Living. For the past 28 years. she has served in various senior management roles for both large and small senior living organizations exposing her to over 1000 communities throughout the United States. She has developed and executed sales and operational infrastructures where the net result has been increased revenue, reduced expenses and improved NOI. Her unique blend of both sales and operations experience allows for a balanced approach of driving NOI while keeping customer and employee satisfaction at the core of operating strategies. Prior to Charter, she served as Executive Vice President of Sales & Operations for Benchmark Senior Living and spent seven years as Executive Vice President of Sales and Marketing for Emeritus Senior Living prior to the Brookdale merger. Jayne also has experience in software platforms specifically designed for Senior Housing. Jayne helped launch and was COO of SherpaCRM, a first of kind CRM built to integrate Empathy with sales.

Jayne is a well-recognized within the Senior Housing Industry. She has served on multiple Argentum roundtables and is a frequent presenter on a variety of topics for the senior living industry's major national senior living conferences.