Jessi Weldon

Much of what I’ve learned in life has come from senior living residents I’ve had the privilege to know. Access to that much wisdom is something I’ve never taken lightly.

I began in this industry as a resident aide while in college and quickly realized that senior living is about much more than services or square footage. It’s about purpose, connection, belonging, and aging with dignity and choice. That realization drew me in, and it’s what continues to drive me today. I now serve as Executive Vice President of Sales and Marketing for Primrose Retirement Communities, where I’ve had the opportunity to grow across roles for more than 20 years, from community-level sales and operations to regional leadership to executive strategy.

My work focuses on helping teams build real connections and supporting families in making deeply important decisions with confidence. I’m especially passionate about leadership development and coaching sales teams to move beyond information-sharing and into conversations that truly matter.

As a parent of a medically complex child, I am also an advocate for inclusion and disability rights. That perspective continues to shape how I lead, how I see people, and why I believe we can create environments where every individual is valued, supported, and treated with dignity.