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Kelly Epperson

J.D.
President of Rosecrance Management Group and Chief Operating Officer
Rosecrance Behavioral Health

Kelly J. Epperson is President of Rosecrance Management Group and Chief Operating Officer at Rosecrance Behavioral Health. Epperson joined Rosecrance in 2015 and is responsible for overseeing the management group functions that support Rosecrance’s clinical operations, including legal, compliance, information technology, data analytics, public policy, grant management, accreditation and licensing, strategic planning, and performance improvement.

As General Counsel, Epperson provides legal leadership across Rosecrance and its affiliates, including advising on corporate governance, mergers and acquisitions, regulatory compliance, and complex legal issues affecting behavioral healthcare providers. Her work also includes public policy advocacy at the state and federal levels to advance access to behavioral health services.

As Chief Operating Officer and President of Rosecrance Management Group, Epperson leads a multidisciplinary team focused on building scalable systems, strengthening infrastructure, and improving organizational effectiveness to support Rosecrance’s mission and continued growth.

2027 Sessions

Agentic AI Changes the Equation: Measuring Value When Technology Begins to Act

Session Description: AI is beginning to evolve beyond generating information and recommendations toward systems that can take action, complete multistep tasks, and coordinate work across organizational workflows. While many behavioral health organizations are still early in exploring agentic AI, the capabilities now being developed could reshape areas such as scheduling, intake, insurance verification, billing, patient communications, and administrative operations. This session will examine what agentic AI is, where the technology is heading, which emerging use cases behavioral health leaders should have on their radar, and how to think about value as these systems become more capable. Panelists will also discuss where human review, permissions, and escalation will remain essential, and what greater AI autonomy could mean for efficiency, oversight, workforce roles, and care delivery.

Panelist

Tuesday, March 30 10:45–11:30 AM
Room Tennessee Ballroom
Faculty

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Faculty

Kelly Epperson

J.D.
President of Rosecrance Management Group and Chief Operating Officer
Rosecrance Behavioral Health

Kelly J. Epperson is President of Rosecrance Management Group and Chief Operating Officer at Rosecrance Behavioral Health. Epperson joined Rosecrance in 2015 and is responsible for overseeing the management group functions that support Rosecrance’s clinical operations, including legal, compliance, information technology, data analytics, public policy, grant management, accreditation and licensing, strategic planning, and performance improvement.

As General Counsel, Epperson provides legal leadership across Rosecrance and its affiliates, including advising on corporate governance, mergers and acquisitions, regulatory compliance, and complex legal issues affecting behavioral healthcare providers. Her work also includes public policy advocacy at the state and federal levels to advance access to behavioral health services.

As Chief Operating Officer and President of Rosecrance Management Group, Epperson leads a multidisciplinary team focused on building scalable systems, strengthening infrastructure, and improving organizational effectiveness to support Rosecrance’s mission and continued growth.
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