Faculty

Steven Donai

MS
Founder and CEO
Growth Sherpa Consulting

Steve Donai is the Founder and CEO of Growth Sherpa Consulting, a behavioral health growth advisory firm focused on helping treatment organizations improve performance through better alignment of marketing, admissions, business development, operations, and the technology systems that connect them. Over his career in behavioral healthcare, Steve has supported more than $300 million in revenue and 20,000+ admissions for treatment providers. His work combines strategic leadership with hands-on experience building growth systems, strengthening referral relationships, improving patient acquisition, and helping organizations make more informed decisions about where to invest their resources. Known for a practical, data-informed approach, he partners with CEOs and leadership teams to build scalable, ethical growth strategies that connect more people with the care they need. His insights on sales leadership and team alignment have been featured in Forbes as part of its Business Development Council. Steve also explores practical applications of AI and automation that improve efficiency, reduce costs, and support sustainable growth without losing sight of the human relationships at the heart of treatment.

2027 Sessions

Managing AI Costs: Pricing, Consumption, and Vendor Dependence

Session Description: AI costs can extend far beyond a traditional software license, with pricing tied to users, notes, encounters, tasks, API calls, storage, model tiers, and overall consumption. In this interactive workshop, attendees will compare different pricing structures, identify hidden costs, evaluate premium capabilities, and examine the risks of duplicate tools and vendor lock-in. The session will also address how to assess vendor credibility, what questions organizations should ask before making a long-term commitment, and when higher-cost capabilities actually justify the added expense. The workshop will also include a live demonstration of a no-subscription alternative: running a private AI model locally on a standard laptop. Attendees will see where local AI may be able to support everyday administrative work without sending data to an external cloud environment, where it may fall short, and what privacy, security, and compliance safeguards organizations still need to evaluate before using it with sensitive behavioral health information, including considerations under HIPAA and 42 CFR Part 2. Participants will leave better prepared to determine where to invest, where to scale back, what they may be paying for without measurable value, and when lower-cost or locally deployed alternatives may make sense for their organization.

Presenter

Wednesday, March 31 12:15–1:45 PM
Room Tennessee Ballroom
Faculty

Steven Donai

MS
Founder and CEO
Growth Sherpa Consulting

Steve Donai is the Founder and CEO of Growth Sherpa Consulting, a behavioral health growth advisory firm focused on helping treatment organizations improve performance through better alignment of marketing, admissions, business development, operations, and the technology systems that connect them. Over his career in behavioral healthcare, Steve has supported more than $300 million in revenue and 20,000+ admissions for treatment providers. His work combines strategic leadership with hands-on experience building growth systems, strengthening referral relationships, improving patient acquisition, and helping organizations make more informed decisions about where to invest their resources. Known for a practical, data-informed approach, he partners with CEOs and leadership teams to build scalable, ethical growth strategies that connect more people with the care they need. His insights on sales leadership and team alignment have been featured in Forbes as part of its Business Development Council. Steve also explores practical applications of AI and automation that improve efficiency, reduce costs, and support sustainable growth without losing sight of the human relationships at the heart of treatment.

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