Provider Only
Working Group 1: Revenue Durability
120 min
Monday, May 03, 2027
10:30 AM - 12:30 PM
Keeping residents longer
Full buildings are the starting line. The advantage now belongs to the organizations that turn occupancy into revenue that recurs and doesn’t disappear through the back door after three months: the durable, financeable base the market rewards with a premium and marks down the moment it churns. It is the highest quality revenue you own, and the one almost no one revenue holder manages on purpose. In the first and longest block of the summit, the owners of every side of it work one problem in one room: sales, marketing, operations, care, finance, and capital, each testing their own durability against the room and leaving with the move that widens the lead. This block also teaches the rhythm every block that follows will run on.
The working question:
Where are we losing revenue we should have kept, and what has to change across the organization to keep more of it? You leave with shared strategies that can be done. Now and be sustained.
Full buildings are the starting line. The advantage now belongs to the organizations that turn occupancy into revenue that recurs and doesn’t disappear through the back door after three months: the durable, financeable base the market rewards with a premium and marks down the moment it churns. It is the highest quality revenue you own, and the one almost no one revenue holder manages on purpose. In the first and longest block of the summit, the owners of every side of it work one problem in one room: sales, marketing, operations, care, finance, and capital, each testing their own durability against the room and leaving with the move that widens the lead. This block also teaches the rhythm every block that follows will run on.
The working question:
Where are we losing revenue we should have kept, and what has to change across the organization to keep more of it? You leave with shared strategies that can be done. Now and be sustained.