Brad Biederer brings over a decade of experience in media strategy, planning, and buying, with deep expertise across both digital and traditional channels. His career has spanned every major platform—CTV, paid social, programmatic display, search, print, broadcast, out-of-home, and audio—giving him a uniquely comprehensive view of today’s fragmented media landscape.

Brad specializes in building fully integrated media plans that bridge offline and online environments, ensuring each channel works together to drive measurable business outcomes. He is known for connecting the dots between data-driven digital tactics and the enduring strengths of traditional media, creating campaigns that balance performance, efficiency, and brand impact.

Having worked across diverse verticals and budgets, Brad understands how to tailor media mixes to meet specific goals—whether that’s scaling national awareness or driving hyper-local performance. His passion lies in translating complex media ecosystems into clear strategies that empower brands and agencies to maximize ROI while future-proofing against industry shifts.

Why Brad’s Perspective Matters for SMASH
At SMASH, where leaders convene to navigate the rapidly evolving media and advertising landscape, Brad’s cross-channel fluency provides a bridge between emerging digital innovations and established offline tactics. He’ll offer actionable frameworks that help attendees:

Understand how to integrate new channels like CTV, linear addressable, and audio into legacy media plans—so budgets and impact stay aligned across the full funnel

Leverage data, attribution models, and unified measurement to trace customer journeys across screens, formats, and touchpoints

Think holistically about media mix optimization, avoiding silos and ensuring “sum of the parts” is greater than fragmented channel investment

Adapt media strategies to shifts in privacy, walled gardens, and algorithmic changes while maintaining brand reach and performance

Attendees will walk away with a sharper understanding of how to architect modern media ecosystems—and how to lead their teams through change with clarity and confidence.